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360°

Microsoft Brand in Sharp Decline Says Study

Microsoft's brand power has been in sharp decline over the past four years, an indication the company is losing credibility and mindshare with U.S. business users, according to a recent study by market research firm CoreBrand.

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news.yahoo.com
TriggerHappy6627d ago (Edited 6627d ago )

The once ulimate ruler of everything computers and software is in a battle to reclaim their spot as the number. Can they do it ? hmm, thats just anyone's guess.

xsteinbachx6627d ago

I hope they do. I refuse to buy a mac or use Linux.

Breakfast6627d ago

Who cares who's in top spot... I wouldnt care if the Red Cross made my software, just as long as its good. Who cares what company makes it.

decapitator6627d ago

Well this is really bad. They got knocked from number 1 to number 12 ? Not even making it in the top 10 ? Hope they get their stuff together.

I blame vista and zune.

DRUDOG6627d ago

Read much decapitator? They went from 12th in '04 to 59th last year. Not a good thing when you drop that fast. Like the story said, look what happened to IBM.

decapitator6627d ago

oopz...My fault. But I still kinda had the right Idea though. Thanks for the correction.

BrianC62346627d ago

It's funny to see that story on Yahoo. That should really upset Microsoft. The person who put it up might want to watch out for their job if Microsoft ends up buying Yahoo though.

+ Show (3) more repliesLast reply 6627d ago
ruibing6627d ago

While their console seem to be doing well, their OS, media player, and web browser no longer has the whatever positive reputation they used to have. In terms of the PC software, the only ones I still have some respect for is Office, Project, and Visio. But aside from productivity software, they have lagged behind competitors.

decapitator6627d ago (Edited 6627d ago )

I agree with you but not entirely. The 360 is doing doing 'OK'. Am am sure Microsoft would love for it be selling more than it does or to have sold more than it already has but thats difficult task to accomplish.

360sucks6627d ago

maybe it because of Vista and Red Ring of Death

DRUDOG6627d ago

They sure as hell aren't helping, but I think this is deeper rooted than those problems. They've been viewed as the "evil empire" for a long while now and, whether fair or not, perceptions mean more to a lot of people than facts.

6627d ago Replies(4)
wulan6627d ago

X360 is already finished in europe by today

even with a price cut PS3 outsold x360 in UK last week

"Though PS3 is still outselling 360 regularly week-on-week and in terms of year-to-date sales, the Sony and Microsoft platforms both saw a 73 and 78 per cent rise in hardware sales respectively this week."

so VGCHARTZ proven FAKE tooo and there is no doubt that x360 is officially fully dead in europe . even with a price cut it couldnt match PS3 sales in UK not to even mention other countries

what makes you think that x360 will remain in EU after the release of GT5P

http://www.n4g.com/industry...

console war finishes on 12th JUne worldwide

Mr Playboy6627d ago (Edited 6627d ago )

he use M$ OS everyday, and still believe is M$ is dying because of PS3 or $ony and sadly, millions of droids believe the same thing too lol

NASIM wake up I know you still searching in sony wonderland for more games

oh wait a minute you don't have a PS3, right ??

The Closing6627d ago

M$ isn't the only company with OS systems for comps smart guy. Don't ASSume.

GiantEnemyCrab6627d ago

Oh the poor failing fishheads! Wulan is a droid he believes that if he says that the "360 died today in EU" that it will become true. Wulan you have failed on such an epic level that I actually pity you. It is so hard being the king of the hill and then going to the bottom of the barrel. Sony has lost this gen and I know it is difficult as it is waiting for games to show up on your movie player.

MS still owns the desktops and servers. MS Exchange is a brilliant piece of software tech that nothing can come close too. Even your own god Sony is a tramp for the ol Windows OS.

bootsielon6627d ago

NASIM make for himself? NASIM, I know you live in germany... are you by chance a Muslim? Just curiosity.

wulan6627d ago (Edited 6627d ago )

MS is the only brand with OS for desktop users

Linux /unix are used in server applications by everyone

It is over for MS...soon they will be fully dead

How many of those 100 million VISTA users are genuine???

The mega flopped vista with 70% being pirated owners

stupid XTARDS .........it is over for MS soon

APPLE FTW

I use MAC OS BTW on my laptop. I dont use crappindows

@giantcrb aka MART

everyone knows thats its you MART aka POG

Today is x360's death anniversary in europe. why arent you going into a hideout? June 12th will the death anniversary of break box in USA

The Closing6627d ago (Edited 6627d ago )

Most who own a pc use M$ OS because they monopolized the market. I ran M$ OS pc for years, and just recently switched to a Mac with a MAC OS, and MAC OS runs so much smoother without the hassle, which is the reason why media friendly users choose mac. The problem due to the monopoly M$ has some files don't work straight off the bat, but there are lots of simple ways around that. If you're not too much of a blind fanboy I suggest next time going , and picking yourself up a mac instead, which now have option to run either system out of the box there is no reason anymore not to, although if M$ lost it's stranglehold on the market as it already has there will be no reason whatsoever to run the M$ OS at all. Also your comments about ps3 failed is entirely fabricated, and makes you lose all credibility since both consoles are pretty much in the same boat right now except the ps3 has just started picking up steam.

edit: Playboy you assumed he uses a M$ OS so you indeed acted like it's the only OS around when in-fact he doesn't use it. Lets be honest here, and tell me who's full of nonsense? Also never say always because as the saying goes, "Todays empires tomorrows ashes."

Mr Playboy6627d ago (Edited 6627d ago )

@ The Closing

hey man I didn't say M$ is the only with OS ??? stop this nonsense

edit
I mean its more popular

@ Tando AKA Larry AKA Nasim AKA A$$hole

Windows will always be the king of OS no matter what happen to M$, keep dreaming poor droid

+ Show (4) more repliesLast reply 6627d ago
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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai21d ago (Edited 21d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio21d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing20d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9221d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit20d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing20d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9220d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

Show all comments (13)
50°

Report: Injustice 3 in Development at NetherRealm Studios

Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.

50°

Spiders Studio, Developers of GreedFall: The Dying World, Announce Liquidation of the Company

Spiders: "We're going to cut straight to the chase so you're not left wondering: After a long period without clear answers, we have received confirmation that Spiders is being liquidated.

What does it mean? This means the company as a whole no longer exists. We'll cease our functions immediately. The planned DLC will release via Nacon, and then-- well, that's it.

We're sorry that it's come to this and would like to thank each and every one of you for your support over the years.

If you have any questions or run into issues with your games, please contact Nacon directly as we'll no longer be able to reply."