
With the Xbox One planning to be THE console to have according to Microsoft, they needed a controller that would match it. According to Bob Brown, the accessories manager for Microsoft, the Xbox One controller will last 10 years. This is also the expected lifespan of the Xbox One

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

LucasArts gave Jango Fett his own game in 2002, and it pulled Star Wars into a much dirtier, rougher, and more interesting corner of the galaxy.

Dear team,
Xbox has always been different.
We started with a simple idea. Games should bring people together through shared experiences. That led to the first Xbox in 2001, Xbox Live in 2002, and new ways to connect, from friends lists and achievements to parties and play across devices. Today, Xbox reaches over 500 million players around the world, with some of the most important franchises in entertainment.
If they go back to exclusive games it at least shows that they are finally getting it. They would be turning down immediate money for something that will potentially workout in the long term.
Only issue is they've already opened Pandora's box. A lot of their base has moved to PC or jumped to PS. So will be a long road to get back on track.
We have been saying this from day one exclusives are a must if you are going to be selling hardware look at Nintendo and Sony before Jim Ryan. That's the proven formula. You had some that were deluded and blinded by loyalty accepting that multiplat was the future and that MS was merely getting ahead of where the industry was headed, but at least they can finally see the light and agree with what everyone has been saying for a decade+
Despite all of that, it's clear that Microsoft's Xbox division is broken beyond repair.
"Well duh(!), you'd need games to wear out the controller: Ofcourse the XBO controller will last a lifetime!"
:P
Anyway, controller looks awesome and a big improvement over an already very good controller. It's just a shame that I won't be buying an Xbox One after the announcements they made, concerning (among other things) 24 hour check-ins, Always Kinect, 3 OS's, TV TV TV TV TV (and mostly just for the USA), no self-publishing indies, 2nd hand fee (so I can't GIVE or lend my games away to friends), etc etc.
I truly hope they'll backtrack from some of the announcements they made, cause the more great consoles to choose from, the better it is for everyone...
... but I doubt it. Sadly. :(
Xbox one is going to be great!
gonna last more than the console ill get this for my pc ps4 combo
We're so close to E3, and this article regarding XBone is the best they could muster??
"Hey, look!!..Over here..look, 10 year controller life cycles everybody"
Wooohoooo!!! ...Never mind the actual console ;/
Wow, plastic which can last 10 years. So high-tech...