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150°

How Xbox One will change advertising

The new Xbox One video game console promises to be a revolution in home entertainment when it launches, but I predict a bigger revolution following the launch.

Maddens Raiders4743d ago (Edited 4743d ago )

"Microsoft did not mention any of this during their Xbox One debut, but it doesn’t take a futurist to see where it’s going. Assuming we can past the privacy issues that some of these ideas will raise, this is going to be big. The time is now for all of us in marketing and advertising to start planning for this exciting interactive sell. I’ll wager that the ideas marketers come up with to take advantage will be as exciting as the technology itself."

Wow... listening to this guy getting his undies wet over the "potential of Big Brother" to hear your heartbeat, map your face, and tell your gender in order to sell you more crap is scary, scary, scary...! This isn't about games anymore in case anyone was wondering. XBOXONE customers are the gullible objects, that will be used to test all of this crap on. EveryXBOXONE sold is a hit against gaming, and a push toward the New World Order. Stop it before it begins.

Wake up.

Count4743d ago

Why am I not surprised that you believe in the New World Order.

fr0sty4743d ago (Edited 4743d ago )

Obviously both George Bush Sr. and Joe Biden believe in it also, being that both of them have expressed a desire to introduce it soon on video.

http://www.youtube.com/watc...

http://www.youtube.com/watc...

JokesOnYou4743d ago (Edited 4743d ago )

lol, Madden I mean I've always thought you were full of **** but just now I realize you really do believe what you're saying, now that's scary.

OK, sit down I'll tell you a secret but try not to panic...Like it or not the government and a lot of corporations have access to basic info like gender, race, location, occupation, buying habits, marital status and plenty of other general information about you that YOU never gave them. For the most part it just because that info compiled in mass helps then to target the right consumers/sales trends= ADVERTISING & MARKETING etc, now I'm NOT naïve enough to believe its never been used innapropriately or for nefarious reasons but guess what YOU, ME the individual are hardly a target of some "spying conspiracy" plot to take over the world, bro just relax I mean unless you are some secret agent/top government official/terrorist etc I doubt Microsoft are feeding the FBI Maddens Raiders bank account info so they can freeze all your assets just before they raid your basement= lol, YOU are not that important.

Retroman4743d ago (Edited 4743d ago )

@ count

why don't you know about NEW WORLD ODER is beyond me. it is on the printed dollar bill in latin.
it is mention in almost every movie in some form or fashion. have u not heard of illuminati???

fr0sty4742d ago (Edited 4742d ago )

@jokes on you, tell that to the kid who had the FBI show up at his house over posting a pro Ron Paul youtube video clip during the elections, or the various constitutionalist and tea party organizations that were targeted by the IRS for having words like "liberty" or "constitution" in their names. Or the Iraq war vet that was dragged out of his home by police and arrested illegally with no charges filed just for posting about a revolution taking place in this country on Facebook.

Keep those blindfolds on nice and snug. Don't worry about them, you're not important enough, right?

http://www.youtube.com/watc...

http://www.youtube.com/watc...

http://www.youtube.com/watc...

JokesOnYou4742d ago (Edited 4742d ago )

frosty are you serious there are about 350+ million people in the US of course some have been targeted, never did I say that there arent examples of people having their privacy/ rights violated, in fact I admitted it right there in my above post, however Im not going to bother with your links (dont know anyhting about those cases) because true or not its irrevelant to the point here which is unless you are some important government official or have some social ties to a political or foreign government, high profile govt exec, questionable busines dealings etc there isnt much the govt or micro want to spy on you for...YOU as 1 individual are not important, lol do yo guys actually think anybody really wants to see you necked eating McDonald's or hear your plans for getting a tattoo, lol oh Im sorry frosty they must know you're the ring leader of some master plan for world domination.

Seriously if this scares you then you better move to China and become a Monk.

+ Show (2) more repliesLast reply 4742d ago
NS4743d ago

Dude you still have your account and 1 bubble lol!.

Its Cmrbe here. Lost my old account.

SNACK_SHARK_TROLL4743d ago (Edited 4743d ago )

Agreed @Madden

I guess one can only ask the question:

Microsoft, is it true that you are with the Skull & Xbones?

Then their reaction might trigger this:

aceitman4743d ago

yes xbox one will change advertising forever , they will show how to spend 500,000 million on advertising and not sell there product enough to servive next gen. and no im not a fan boy and im not going to be sucked into bs from ms.no buy for me looks like ill be happy with my wii u for Nintendo games and ps4 for sony and multi platform games .

harkki864743d ago (Edited 4743d ago )

why can't systems just be about games anymore? that's one thing i liked about the wii (okay, it had its shortfalls) but at least it was a game console first and foremost.

i havent owned an xbox in years because microsoft is not interested in contributing anything to gaming. buy a game company? oh sure. pay for something to be exclusive (temporarily)? oh sure. but what new stuff does microsoft bring to the gaming table? ive been a gamer for a while now and i can't think of anything

T24743d ago

They can be as excited as they want about advertising but firstly I dont buy useless sht off of ads , and lastly I will not ever have a stupid fn camera in my house feeding me ads ... If I wanted that id buy Google glass and go full douche

ApolloTheBoss4743d ago

Bilderberg 2013 is all I've gotta say and I'll bet someone from Microsoft's gonna be there. Don't fear the truth. Embrace it and make a difference.

ShwankyShpanky4743d ago

Craig Mundie, Chief Research Officer at MS, is on the Bilderberg steering committee, and Gates has attended in person.

ShwankyShpanky4743d ago (Edited 4743d ago )

My mistake... Mundie's no longer CRO... now he's a "senior advisor" to Balmer.

"[Mundie] called for a "driver's license" for internet users.

"If you want to drive a car you have to have a license to say that you are capable of driving a car, the car has to pass a test to say it is fit to drive and you have to have insurance."

http://www.techdirt.com/art...

UNGR4743d ago

I see Alex Jones made an N4G account.

TwistedMetal4743d ago

nothing ms does on the xbox one matters because no one will buy one to see anything. ps4 is the new king my friend and you gonna join us and deal with it or you gonna look like a fool with your pants on the ground like them myspace folks who thought they were always gonna be relevant and on top. i remeber when i had facebook when it first came out because it was for college people only. i told my friends hey this facebook is the awesomen sauce dude. join this much better then myspace and they were like the few remaining xbox fanboys rigght now saying nah i like mypace. a year later myspace dead and everyones on facebook. the moral of the story is jump on the ps4 stop resisting. you will save more money if you go quietly.

HurtfulTimez4743d ago

The NWO and Illuminati are real and youve got to be one dumb blind fuck to think they are not.

a man in the uk even won a court battle on the evidence of news reports being reported about WT7 building collapsing - even though the building was still stood in the background as it was being reported, meaning they must of KNEW it was going to get blown up at some point...

OT - fuck this piece of spying hardware i was keeping my options open about x1 now they can go do one.

nukeitall4743d ago

I think the scenarios are interesting. Often times I see something advertised and I'm curious. Usually I make informed purchases and rarely impulse, but ability to get important information on the spot is nice.

+ Show (8) more repliesLast reply 4742d ago
KillrateOmega4743d ago

I cannot believe that this idiot is actually trying to justify Kinect; the same device that will be recording your voice, watching you, listening to your heartbeat, uploading a 3D map of your living room, and possibly utilizing facial recognition software; by saying that it will make it easier to push more accurate advertisements right into your face.

Seriously, what is wrong with people? Are they really that far gone that they don't even care that some corporation somewhere will be recording you and uploading their gathered data to their servers? What if they sell that information off to someone? What if their servers get hacked?

I hate people...

Count4743d ago (Edited 4743d ago )

You live in a bubble. Corporations already do that! They have a database on you. Cookies track you. Google knows what you search.

There's so much shit that you don't know that you live with.

It's amusing to me that you think a lot of this stuff is brand new.

What if your ISP sells your information? What if somebody hacks Police database and gets your records?

Your date of birth. Location. Occupation. etc etc. all out in the open. For the proverbial guy you don't even know to interest himself on.

This risk has always existed. And we've always been taking this risk. Sometimes you just need to take it. Otherwise. Why are you on the Internet? Why do you use Google?

Stop being so damn paranoid. Nobody seriously cares about you.

KillrateOmega4743d ago (Edited 4743d ago )

Oh, yes. The whole 'people have already been exposed to Big Bro devices, so more of them is completely dandy' argument.

"There's so much shit that you don't know that you live with.
It's amusing to me that you think a lot of this stuff is brand new."

Oh, I know about it. How could I not? However, that does not mean I have to like it. And excuse me for not happily surrendering my privacy at every turn.

Finally, please take your condescending tone and shove it up your, what I'm sure is a, well-fisted ass. Thank you.

Rusty5154743d ago

@KillrateOmega: "Finally, please take your condescending tone and shove it up your, what I'm sure is a, well- fisted ass. Thank you"

Dude...You just owned him so hard.

MysticStrummer4743d ago

"Oh, yes. The whole 'people have already been exposed to Big Bro devices, so more of them is completely dandy' argument."

...and he seems to think he's making a compelling argument. smh

Count4743d ago

You don't even understand after I've explained it to you. There are no big brother devices. This isn't 1984. Stop acting like it.

You know? But you don't have a problem with any of that shit. Now suddenly you have a problem.

You use your Internet. You use Google. You continue to. You don't bitch about what they do. You don't care.

It's easy to see what you are. You're some anti-Microsoft croney and that's about it.

Don't act as if you care about privacy or rights or whatever. You don't do anything about it and you're not going to either.

You're a joke.

I'm sick of people like you.

Hicken4743d ago

Your argument falls apart because this laptop I'm on doesn't NEED to be connected to the internet at ANY TIME EVER in order to work. In fact, AT&T messed up the internet in my area last week for about four days. My laptop STILL worked. So did my PS3, my Vita, even my cellphone. They all functioned perfectly fine offline.

Something the XBOne will not be able to do for any extended period of time.

That's the first problem.

Second is that Kinect is always on. Even in standby mode, it's listening, and COULD BE watching; it NEEDS to do the former constantly, so that it can go active when you give it the voice command to do so. If all this about needing facial recognition to verify your identity for games- and perhaps charging per person for video- is true, it's extremely restricting.

Now, let's combine these two things: a camera and microphone that are always on and necessary to operate a console that requires AT LEAST periodic connection to the internet in order to be used fully.

Oh, and let's not forget the company behind it all has already gotten in trouble for using another audio/video service to eavesdrop on its users.

"Sometimes you need to just take it."

No, sometimes you need to just stand up for yourself.

Your attitude about all this is incredibly naive.

AtomicGerbil4743d ago

Amazing!!! So just because other corporations do it (who I might add are constantly under investigation) you are absolutely fine with it and welcome it from Microsoft? (Who have been caught before.) If the consumer can stand up and refuse to accept this kind of practice with the Xbox One it sends a clear message that it won't be tolerated anymore from anybody. You are never going to stop the government from collecting information but you can make it harder for anybody else.

There is more than just data gathering that is a problem with Xbox One, multiple restrictive policies for example is bad enough on it's own.

+ Show (3) more repliesLast reply 4743d ago
Evil_Ryu4743d ago

do you cover up your webcam on your laptop also?

FITgamer4743d ago

lol its funny you say that cause i've made covers for mine for years.

HammadTheBeast4743d ago

Well, his laptop works when its off

Gohadouken4743d ago (Edited 4743d ago )

Why ? do you have to connect your laptop everyday for that BS argument to even mean something ?

And why are you people acting as if past transgressions to privacy , imaginary or otherwise , are an good argument in favor of new ones ?

Is that the much fabled Chewbacca defense ?

T24743d ago

I choose not to have a webcam just as I choose to install antivirus, adwatch, and antispyware on my laptop. Does ms offer you that choice ? Point is we dont know yet so in other words im not buying xbone till I can opt out of all of the above

+ Show (1) more replyLast reply 4743d ago
ltachiUchiha4743d ago

Sum ppl love being brainwashed. Feel bad for that bunch. One day u will open your eyez & find out just how much u got suckered by the corporation u love so much. Smh.

urwifeminder4743d ago

Cool I hope its not like n4g and takes you away from the action.

Show all comments (56)
60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

Read Full Story >>
twistedvoxel.com
-Foxtrot24d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle23d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk7723d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

40°

Star Wars: Bounty Hunter Let Jango Fett Loose

LucasArts gave Jango Fett his own game in 2002, and it pulled Star Wars into a much dirtier, rougher, and more interesting corner of the galaxy.

Read Full Story >>
swtorstrategies.com
Relientk7728d ago

I remember playing this back in the day on PS2. What a sick game!

270°

We Are Xbox

Dear team,

Xbox has always been different.

We started with a simple idea. Games should bring people together through shared experiences. That led to the first Xbox in 2001, Xbox Live in 2002, and new ways to connect, from friends lists and achievements to parties and play across devices. Today, Xbox reaches over 500 million players around the world, with some of the most important franchises in entertainment.

Read Full Story >>
news.xbox.com
29d ago Replies(15)
Outside_ofthe_Box29d ago (Edited 29d ago )

If they go back to exclusive games it at least shows that they are finally getting it. They would be turning down immediate money for something that will potentially workout in the long term.

Only issue is they've already opened Pandora's box. A lot of their base has moved to PC or jumped to PS. So will be a long road to get back on track.

We have been saying this from day one exclusives are a must if you are going to be selling hardware look at Nintendo and Sony before Jim Ryan. That's the proven formula. You had some that were deluded and blinded by loyalty accepting that multiplat was the future and that MS was merely getting ahead of where the industry was headed, but at least they can finally see the light and agree with what everyone has been saying for a decade+

pwnmaster300029d ago

True, blame it on the rabid fanboys. MS can do no wrong and spinner this multiplatform move. While the actual fans moved on.

I feel like with the new Xbox coming they are hoping to bring back those old fans and then if it goes well. Bring back exclusives.

If the new console is performing like series x and one. Naw they staying multiplatform.

darthv7229d ago

Actual fans dont move on... they can add to their hobby while waiting for the next new release. If you believe what you typed then I guess PS fans moved on too.... you know, since its been a Sahara for 1st party games this gen.

S2Killinit28d ago

The fans didn’t tell them to go multilat. MS was forced to after the 82 billion they spent to destroy gaming. Then, while xbox fans cheered, MS realized they can’t justify the price tag by selling through xbox only, so they went multiplat and in the process began to downplay console gaming.

29d ago Replies(4)
CrashMania29d ago

I think it's too late, xbox sales were diving even before ABK, they got even worse since then even long before the full multiplatform push. I'd be surprised if they even went back to timed exclusivity at this point, Helix is basically a PC and is going to be expensive, they already struggle to sell cheaper xbox consoles, it will be low volume and they'll have a very small 'console' base to sell to, which has already been conditioned to just play via gamepass anyway.

S2Killinit28d ago

They will do what they always do, they will promise the world at the beginning of next GEN and then failed to deliver all generation long. But there will always be some gamers who will buy into their promises.

ocelot0728d ago

Absolutely agree, Do people genuinely believe Microsoft are now going to go. Hang on how's about we go back to 2020. Then GP was stagnating, Games sold where awful because of GP. Outsold by Playstation by a landslide.

They have sold 5m of Forza I believe on PS5. Spite it being a old game. I think Starfield is going to sell well in the end. Halo is deffinetly going to sell well as is Fable and Forza Horizon 6.

I think at best (for Xbox fans). Single player titles like Clockwork will have a timed exclusivity. Multiplayer centric games like Forza, E Day will release day and date on all platforms.

Or all games will release on all platforms day and date. But maybe Xbox and Windows Store copies will have exclusive bonuses. Or may even get timed exclusive dlc like Fallout and Elder Scrolls and COD use to do.

I think they will treat Xbox players like the premium customers or at least act the way. But will serve just the Playstation and Switch 2 customers as well.

Neonridr29d ago

I don't see them removing PC from the equation. Considering MS has a heavy enough investment in the PC market, it would be foolish to abandon them. I could see them taking away games from PlayStation or ensuring they are timed exclusives at the very least. Say what you will but if Call of Duty ends up becoming a timed exclusive to Xbox machines, that would hurt PlayStation, don't pretend like those games don't sell millions.

Outside_ofthe_Box29d ago

They would lose out on a lot of CoD sales tho. Doesn't PS make up most of the sales?

Neonridr28d ago

@Outside - possibly, but it might push people to want Xbox hardware so they can play with their buddies day one.

Who knows.

S2Killinit28d ago (Edited 28d ago )

it would but remember doing that can splinter the COD fan base and in the process damage the call of duty brand which is probably the only franchise in that $82 billion purchase that in anyway gets even close to delivering what Microsoft thought they bought. If Microsoft fudges around too much with the COD franchise, you might even see a competitor franchise show up on the scene and that would be a catastrophe after the huge debt that Microsoft put itself into with the ABK purchase.

But Its almost guaranteed that Microsoft will want to do something drastic at the beginning of the next generation as they always do. We will see.

Pyrofire9529d ago

Their lifeline of solely the Xbox consoles is dry. Good-Great games on a 1st party scale can't be made at a loss so willingly - sent to the Xbox to only sell limited copies.
They invested billions scooping up studios and need to start making returns.
Sucks that nearly every company is publicly traded and have to be so shareholder biased but that's how it is.
Their words are strong but it'll take time to see what their actions accomplish. Lowering the cost of Game Pass and taking CoD off of it was a good clear start.

darthv7229d ago

More like, allot of their base just played game pass. So now they need to encourage them to start buying again.

S2Killinit28d ago (Edited 28d ago )

A lot of their base left for greener (bluer?) pastures.

--Onilink--29d ago

What exactly is the long term goal with exclusives though?

Because for the most part, the hardware side of things has never been the most profitable, even sometimes being subsidized for a period before breaking even. And that’s before the hardware component nightmare we currently live in.

The whole point of exclusives was to get more people to buy your console in order to have a bigger install base, which meant even bigger software sales.

But if their ports to PS5 are selling (for the most part it seems) quite well, then other than negating the cut Sony takes there, unless you are REALLY increasing your software sales on your own console, it probably doesn’t make that much of a difference?

Honestly I don’t even understand Sony’s decision to scale back on it for PC unless they weren’t even recouping the port expenses. They released ports when the hardware sales never really dropped, and now that all consoles will undoubtedly take a noticeable drop in sales due to the ridiculous prices, that’s when they decide they don’t want to sell to a larger install base to more easily recoup dev costs… it’s just weird

Outside_ofthe_Box28d ago (Edited 28d ago )

I agree. I mean once they went multiplat, in theory there should be no going back especially when you have games that have sold really well on other platforms.

Microsoft are the ones that announced that they are reevaluating. So I'm just guessing on what their end goal is. Right now Xbox as a hardware is not a must buy for anyone but fans of the brand because their games can be played elsewhere. Going exclusive would solve this, but you lose out on a ton of money instantly which has always been what the company does not want to do so not really sure what their "reevaluating exclusives" means unless they are pulling a Phil Spencer and are just saying what people want to hear and will continue to do what they are currently doing.

darthv7228d ago

Their ports to PS5 are selling because Sony's output has been so dry... the fans are thirsty, and MS is the oasis.

SIdepocket28d ago

Unfortunately, the studios they buy wither under their leadership.

mcstorm28d ago

Microsoft still has a name with Xbox the issue is the casual games are not looking at the console because its not the same console their friends have. Look at that poll on how many users upgraded from xbox 365 to one and then the X. Part of Microsoft's downfall was thinking that the Wii was the market they had to be in when really it was the core market. If you get the core gamers you then get the market to. As I posted a few minuets ago on another post Microsoft putting exclusives on PS this gen could bold well if they hit next gen with all our games are staying exclusive from this new gen. They will then get gamers wanting Halo, Forza Gears but this is also where Microsoft fell over with the xbox one and X in terms of they did not have may quality 1st party games affter they fell into the Gears, Forza and Halo cycle. If they can get some old IPs back to bring back the old core gamers as well as fresh ips to bring in new gamers things could improve next gen. But as I said in my last post its all if buts and maybes at the moment. No one knows if the next home consoles will be to expensive that people move to pc as we are now seeing or look at the stem deck as a cheepier alternitive.

DarXyde28d ago

"Only issue is they've already opened Pandora's box."

That's very optimistic. It's not the only issue, far from it. There is a serious rupture between Microsoft generally and the public caused by their weird Game Pass price fluctuations, taking down physical game space in stores, and being the first to go nuts on hardware price hikes that they themselves played a big part in.

They're also charging beyond a premium for Helix which is just vile at a time when the economy is in shambles.

The company itself is really not doing itself any favors with the approach they're taking Windows. Even France is looking to ditch Windows in favor of Linux.

But the most offensive thing is this AI push. They're doubling, tripling, and quadrupling down on the very technology they're using to replace a considerable proportion of their workforce... And the slap in the face is how they bake copilot into everything when nobody likes it—they couldn't even make Bing stick, so why on earth are they trying so hard? You know it's bad when people would rather use ChatGPT than Copilot which is killing their OS. But aside from their snatching up of farmland to build data centers (and reduce the agriculture capacity of whichever country allows them to build them), they made an AI-generated gamer gurl that loves AI the head of Xbox.

Even if we grant them the full benefit of the doubt, it hardly matters what Xbox wants to do if Nadella says no, and that includes exclusive games. Microsoft's relationship with Xbox is the opposite of Sony's relationship with PlayStation—Microsoft pulls the reins of Xbox, but Sony damn near went under for the PS3.

Tanktopmaster9228d ago (Edited 28d ago )

“If they go back to exclusive games it at least shows that they are finally getting it.”

Great strategy, especially after Forza selling 5 million on PlayStation and sea of thieves selling at least another million (2 million) for example. In March 2026, Xbox consoles sales ratio vs PS was 10:1.

In addition to that, with Gamepass, which unequivocally cuts out chunks of sales (Cannibalizing revenue from 1st month sales especially).

I’m sure going exclusive again after releasing everything on Ps5 is going to work out great for business.

+ Show (8) more repliesLast reply 28d ago
maximusprime_29d ago

Despite all of that, it's clear that Microsoft's Xbox division is broken beyond repair.

29d ago
BeHunted29d ago

PlayStation is currently draining money on flop after flop. It's Sony that needs to re-evaluate their strategy

29d ago
CrashMania29d ago (Edited 29d ago )

Wonder how much money was lost on perfect dark, hellbalde 2, 300 million lost revenue
by putting cod on gamepass. The recent Jason schrier news that Xbox has cancelled dozens of projects, spent 70 billion just to see Xbox sales further collapse and gamepass see little growth.

The fact is this has been PlayStation's most profitable generation and they are making loads of money and selling plenty of consoles and games. While MS won't give you any sales figures or profit numbers for Xbox, says it all really.

S2Killinit28d ago

Sony PlayStation has deservedly dominated xbox. Facts

Tanktopmaster9228d ago (Edited 28d ago )

Ok tween.

Xbox series SX got outsold 10:1 last month. lol.

28d ago
+ Show (3) more repliesLast reply 28d ago
shadowT29d ago

"Our presence on PC isn’t strong enough."

Fishy Fingers29d ago

It isnt. But I dont think they mean in 'games', rather, footprint.

They own the OS but as far as gaming is concerned, Steam dominate. I imagine the VAST majority of people who use the Xbox app/launcher are PC gamepass subs. No ones buying their 3rd party PC games through Xbox PC.

badz14929d ago

and many gamers prefer SteamOS for gaming over Windows too. If only Valve would be more uncompromising to the anti-cheat makers that locked out non-windows players, more pc gamers would have moved onto SteamOS by now and not looking back to Windows. overall, Win11 is a terrible, bloated, unoptimized OS which is not what many people want

ocelot0728d ago

Agreed and I think that's where they are going to focus on more. I think cheaper games on Windows/Xbox store (MS IP) compared to Steam and Epic and maybe even compared to PSN store as well.

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