Josh of CCC says: "Since January, the folks over Disney have been working overtime to dazzle young gamers with Infinity, an upcoming title that blends collectable figurines with an RPG-syle video game. If the gimmick sounds familiar, it's because you've probably already played Activision's version: Skylanders."
Take a look at the rise and fall of Toys-To-Life games and see the magic it brought into everyone's home with games like Skylanders.
In theory, the idea of using physical toys to complement video games seems completely bulletproof. Who wouldn’t want to immerse themselves in virtual lands all while having an actual toy to accompany them throughout their journey into the unknown? Players’ imaginations know no bounds, and that’s exactly what toys-to-life games are all about—they bring toys to life. What could go wrong, right?
The Activision CEO on rescuing Call of Duty, re-launching Destiny's and what comes next for Skylanders.
Of course gamers are a part of their creative process.. creatively finding new ways to milk them.
Which, sadly, works because their customers are too stupid, ignorant or weak to take a stand and refuse to buy their stuff until they change.
He meant "revenue process" ... :) ... I for once not buying any CoD crap right after Modern Warfare and sticking to it.
No shit but we are apart of financial success or failure I certainly hope you haven't forgotten that Eric.
