
"We think the video game industry is no different than any other that deals with consumers," says the plaintiff's representative, Edelson LLC.
"Sega and Gearbox have been targeted in a class action suit, taken up by legal firm Edelson LLC on behalf of Damion Perrine, alleging that Aliens: Colonial Marines was falsely advertised by showing demos which bore very little relation to the final product. The suit argues that, because of the press embargo that only lifted on the game's February 12th launch, those who bought early or pre-ordered would have had no idea that significant discrepancies between the demo and final game existed."

Two-day event includes exclusive reveals, trailers and playable games on show floor.

CEO Haruki Satomi said Sega will "take these lessons into account for future initiatives"

Rovio “found it difficult to advance its initially planned business development,” says Sega.
Yeah, because these law-suites always work out. Just like Mass Effect 3's, where they flat out lied and mislead the consumer base without as a much as a "may not represent final product" notice.
"Choices will matter, won't be ABC."
Choices don't matter, was ABC.
Nothing came of that. I doubt anything will come of this. The amount of immunity the game industry receives is disturbing sometimes. Sure, when they have a game with guns, violence or heavens forbid implied sex it will be all over the news but when they lie and cheat the consumer "lol meh its just a video game, they're for kids, lets not care or take it seriously, move along."
Good luck to Edelson, though.
After Alien's Colonial Marines, I just can't feel sorry for Gearbox. They have this coming to them. People where looking forward to a Gearbox game, not an outsourced crap game.
demos should not mislead gamers they should not be released unless it is an outtake of the actual game anything else is misleading
man, they should sue Capcom instead. While you're at it, sue Konami for their false advertisement in Silent Hill HD Collection. They promised they were simply adding more on top of the game, but instead they went in and made some changes. Konami did clean up after their mess in the end though as they let customers switch SH HD with any other game in their library. Capcom's bs on disc locked content is something people should consider suing for.
I kinda feel bad for Sega on this one, From what I read, gearbox stole their money for Aliens, and used it all on Borderlands 2 instead.
Sega gets screwed both ways.