VGR: Seriously, this was the marketing campaign for the last Playstation. Thank you Sony for fueling my nightmares...
For Southeast Asia, new price changes.
Prices effective starting May 1st, 2026.
Replies(1)Looks like PlayStation took a hit with Marathon and is now quietly adjusting prices worldwide to recover the losses
Lets be honest raising prices doesn't do that when no one's buying it. I imagine the profit it greater selling 10 times more at a lower price
LMFAO Your comment alone says a lot more about you than anything else. When has one game not selling 10 million copies made a company raise the prices of their console? Then Xbox would be costing $5000 by now lol. You remind of the crazy drug addicts on the street rambling on about conspiracies. xD You sure you don't need a hug, buddy?
One game that Sony payed $200 million for. lol
Also, you sure were quick to get triggered. Maybe your the one who needs a hug?
If nothing else, we should be united against the real issue here. AI and unnecessary tariffs that are effecting all gamers.
The price increases are due to the RAM demand associated with AI and the US-Iran war. You can look to any business news website and local news to see that. Heck, even the 2026 Asus Zenbook Duo I've been eyeing has faced delays and has had a price increase of $400; that laptop has two specs. Asus is doing a staggered release with per-orders for the lower spec now and shipping in May and pre-orders for the higher spec that I'm eyeing starting in June. Basically, all computer manufactures are affected. It'll most likely start affecting smart phones too if it hasn't already. I can't remember the last time any major console maker (Nintendo, Sony, Sega, etc) increased the price of their console mid cycle outside of Microsoft just to make more profit.
War is causing gas prices to rise. Transport of everything requires gas so the prices of those items go up as well. So it does have an impact
The blockage of the Straight of Hormuz due to the US-Iran war has affected raw components used in semi-conductor manufacturing such as bromine, aluminum, and helium. Iran had attacked the liquified natural gas (LNG) plant in Qatar which is a large producer (1/3 globally) of helium which is used in semiconductor etching. So it's the both the war and the RAM crises.
Former Xbox executive Ed Fries comments on the early days of Xbox, the opinion of Japanese game companies, and more.
Replies(2)I dont think that'll ever happen. But i must say back in the day, they were definitely trying because they were more cash rich than their competitors.
I think MS were and still are the richer company. They tried to acquire Sega back in the day (and considered doing so again more recently), they obviously bought exclusivity to Halo which was originally shown as a Mac title. I don’t think as a company MS can claim the moral high ground here. It’s a wilful lack of self awareness.
Of course Sony would try exactly the same if they had the resources, but when the PS2 dominated the industry was in a much healthier place with an abundance of great third parties.
This has been a depressing generation as far as first party decisions are concerned. The fact we are debating business plans rather than which game is better is a sad reflection of the state of things.
There was Nintendo as well, Sony wouldn't have had a monopoly. In fact, the world would be better today if Xbox never existed in the first place. They pretty much brought all bad practices we have today. We might have gotten all of it either way, but not this early. In term of franchises, I don't think there is anything Microsoft released that would actually be missed if it didn't exist. Even Halo the world wouldn't notice if Halo didn't exist.
I think almost everyone will agree that a monopoly is not good for the industry. But that being said, the competition needs to be smart and strategic with their business. Simply buying up publishers and traditional third-party studios just to keep them out of the other companies reach is not a sustainable practice. That goes for all parties so don't think I'm just referring to Xbox.
I'm no business guru by any stretch of the imagination but I firmly believe that the best way to drive consumers to your software and hardware is to invest smart in your first-party studios. Give them full support and guidance in making unique, fun games that are only available to play in your ecosystem and the gamers will come.
But first party studios aren't enough. They only make up a small portion of the industry. Without 3rd party there would be no industry for Microsoft or sony.Developing games take time and money and sometimes you gotta make moves to stay competitive.
Nah, I never said first-party was enough. I said it’s the ‘best way’ to drive gamers to your platform. 3rd-party is a free-for-all and there’s no guarantee that gamers will use your hardware to play the game. If you want to push your own software and/or hardware you need first-party, or at least exclusive deals with third-party studios.
Then why be so emotional and continue to talk about it. Xbox will never die be ause it stays in so many people's head.
How can you even see him being "emotional" in that comment?
If anything, you're the emotional one, constantly trying to go at anyone that says anything against Microsoft. So when you call him emotional, it comes off as deflection
Replies(2)Sony uploaded gameplay footage of Crimson Desert on a base PS5 running in what appears to be Quality Mode at a stable 30fps at 4K.
lol for some reason I really liked these commercials, but I do admit that they probably didn't do much for them as they had hoped.
Good thing they went with the Kevin Butler Idea later on.
The one that did creep me out: http://www.youtube.com/watc...
I did like when they decided to focus on the games with commercial http://www.youtube.com/watc...
All the butler ones are great though: http://www.youtube.com/watc...
Yeah these commercials were pretty damn trippy. Oh well. They could have been more like the PSP squirrels commercial. And besides, we eventually wound up getting Kevin Butler ads and those were hilarious.
I thought those were fake parody commercials when I first saw them lol
Even the japanese ps3 commercials were freaky.
Best PlayStation ads I saw so far was the korean ones.
Oh sony ... maybe the whole time the problem was ur marketing team.
Later though, sony make dot believe was a pretty good ad. But again, thats not a PlayStation ad.
The all stars one was pretty good with all the PlayStation characters coming out, although the ad was interesting, it wasnot geared toward the general public.
Just do what Microsoft does for marketing. Copy exactly what they do.
I agree some of the commercials had a question mark in my head like wtf was that? I dont think these commercials were the problem though, it was that sony didnt do enough advertising at the time.
Great thing is they learned from alot of their passed mistakes and been doing a very good job of turning all those things around. Kaz has done a phenomenal job and it looks like it will only get better from here on out.
Also that 30 minute beyond two souls gameplay looks freakin fan-effing-tastic. It will definitely be a must buy day 1 title for me.
Shinra Tensei
I think if properly funded, these commercials would have done what they were supposed to do.
They were supposed to be trippy and make you go "wth was that?!" But there wasn't enough of them. I remember literally watching TV more just to wait for one to come on, and never seeing them at all.I saw it maybe once before they went in a different direction.