
When it comes to generating consumer lust, Microsoft often comes up short.
Windows 8 sales seem to be falling shy of analyst expectations. And despite its best design and engineering efforts, Microsoft continues to struggle to get anything more than a toehold in the smartphone market.
And yet Microsoft's success with the Xbox continues to undermine any argument that the company is preternaturally unable to understand consumer desires. The Xbox 360 has performed so strongly in its seven-year run that Microsoft is in the enviable position of being able to wait for rivals Nintendo and Sony to unveil their next-generation game consoles before disclosing its own plans.

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

LucasArts gave Jango Fett his own game in 2002, and it pulled Star Wars into a much dirtier, rougher, and more interesting corner of the galaxy.

Dear team,
Xbox has always been different.
We started with a simple idea. Games should bring people together through shared experiences. That led to the first Xbox in 2001, Xbox Live in 2002, and new ways to connect, from friends lists and achievements to parties and play across devices. Today, Xbox reaches over 500 million players around the world, with some of the most important franchises in entertainment.
If they go back to exclusive games it at least shows that they are finally getting it. They would be turning down immediate money for something that will potentially workout in the long term.
Only issue is they've already opened Pandora's box. A lot of their base has moved to PC or jumped to PS. So will be a long road to get back on track.
We have been saying this from day one exclusives are a must if you are going to be selling hardware look at Nintendo and Sony before Jim Ryan. That's the proven formula. You had some that were deluded and blinded by loyalty accepting that multiplat was the future and that MS was merely getting ahead of where the industry was headed, but at least they can finally see the light and agree with what everyone has been saying for a decade+
Despite all of that, it's clear that Microsoft's Xbox division is broken beyond repair.
"But its top spot in console gaming in the United States shows it can understand consumers."
And that sub-text, that MS's "success" has to be quantified, suggests otherwise.
@Hingle_Mcringleberry:
And because it only a segment of the overall market, has been achieved by means in excess of methods not used by the competition and doesn't account for things like an earlier release, a diminishing rather than growing lead over the competition, that success is quantified.
Or to simplify: if it wasn't for the money made from XBL subscriptions, there would likely be no success.
WP grew 52% last month and its the 3rd major mobile platform.
If i go to a shop every single Pc is bundled with Windows 8, Pcs sales are at +350m a year.
Kinect already sold more than GameCube and Xbox 1.
Xbox 360 is nearing 80m, thats almot 3x more than original Xbox, while Live boasts over 46m members.
Office is a major hit among consumers, used by over a bilion people every single day.
You dont ger journalism right, i´ll tell you that.
Have you even tried Outlook ? The Email Service is amazing, i dont see how people can be hating on MS when they are doing amazing job with their services.
As for Xbox, well i dont like the rumours they are bad but lets wait and see.
As for tablets just LOL only dumb people will buy a Tablet that is not Ipad because Ipad is the only worth Tablet out thereand the rest is just useless junk. There are some Windows 8 Tablets but Ipad is king, Android is terrible.
Just a friendly reminder, CNet is pro Microsoft.
So take whatever they say with a grain of salt (just like other pro Nintendo/Sony sites).
How about "Keep calm and Play PS4"? that's a better title picture. They could be biased. MS has tons of money you cannot tell. They could always have under the table talks with anyone. They paid large money to make GTA and Final fantasy Multiplat. Microsoft has so many investors and stockholders. They will do everything in their power to gain more money