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Microsoft: Is Their Silence Hurting Them?

Graham from Gamers Association wrote "With Sony holding a live global event back in February that announced the PS4 and their plans for it, consumers and developers alike got a chance to get excited and build hype before May’s mega-event E3. Not only announcing it, but showing the controller and several games that are currently in the works, Sony managed to come out of the gate swinging and build momentum in their favor. Now almost a month, and two tradeshows (GDC and PAX East) later, no one has heard anything from Microsoft in regards to the next generation of consoles. Is Microsoft doing itself any favors by being quiet?"

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gamers-association.com
Hellsvacancy4796d ago (Edited 4796d ago )

No, the 720 has had loads of free advertising, I bet theres people in the world, on a remote island somewhere that dont even have computers etc, just sticks and stones and know about the 720

"hubba hubba jug jug, jiggy iggy mo-higgy" *translated* Do you think itll be always on?

Nitrowolf24796d ago

hahaha Fu XD

I guess it really depends on how they see it, but if they stay silent for to long people will begin to believe. And it doesn't help that someone from there just blurted out stuff on Twitter.

Microsoft can easily turn this around with a small statement. I mean we know the next console is gonna be announced, thyey could easily come out and say "the next box won't be always online". Still I guess it's that full reveal they want.

LOGICWINS4796d ago

"but if they stay silent for to long people will begin to believe."

It doesn't matter what people believe now. What matters is what they believe this fall when the console is out.

Did it matter a few months ago when we heard that the PS4 wasn't going to be THAT much more powerful than the PS3? No, because we now know that this isn't true.

One way or another, we're going to learn the truth. Whether we learn that truth now or a few months from now is irrelevant.

zebramocha4796d ago

@logic and you honestly believe the ps4 wouldn't be better than the ps3

LOGICWINS4796d ago

I've always believed that the PS4 was going to be better than the PS3...the question was to what degree.

Axe994796d ago

@ Logic - the issue is that the strength and consistency of these rumours (multiple sources hinting that they're true, and generally being consistent with each other) generates a poor emotional association with gamers. Humans are emotional beings, and MS is letting this rumour set them back before they've even started. It's downright odd behaviour.

NewMonday4796d ago

staying in a negative light will make previously xbox only gamers warm up to the idea of a different console.

to get the trust back the Durango must:

* not be overpowered by the PS4
* be playable off-line at any time for non online MP games
* Kinect not mandatory, few are comfortable with a camera watching them all the time.
* show new hardcore games

+ Show (2) more repliesLast reply 4796d ago
4796d ago
Riderz13374796d ago

Yeah but most of it has been bad advertising lol. It's benefiting Sony a lot though so keep the bad publicity coming Microsoft!

BX814796d ago

I don't see how Sony is benefiting from any thing yet. Did they recieve a huge wave of pre orders for the ps4?

Riderz13374796d ago

BX81 - Maybe they did, maybe they didn't. No one knows but it's clearly benefiting Sony when their competition is getting bad publicity.

LOGICWINS4796d ago (Edited 4796d ago )

"No one knows but it's clearly benefiting Sony when their competition is getting bad publicity."

You don't know that. Your assuming that bad publicity for the 720 means that gamers will jump into Sony's arms with the PS4.

How do you know this news won't make people simply stick with the consoles they already own?

How do you know this news won't make people abandon next-gen consoles all together and adopt PC gaming?

How do you know that people aren't saving their money for the eventual Wii U price drop that will likely happen this year?

You don't know.

Anyone who is already dismissing the 720 was never planning to get one in the first place.

grayfoxx8814796d ago

@logicwins

"Your assuming that bad publicity for the 720 means that gamers will jump into Sony's arms with the PS4."

Well, from the many articles and comments that I've been reading the last several days it certainly looks that way.

Out of all the possibilities out there, the PS4 may likely be the only console that shares similar qualities with the next Xbox, when also taking the WiiU and PC into consideration as well. There is a reason why Sony is competing directly with Microsoft, they are competing over the same gamer.

Gamers may flock to the PS4, the WiiU, or decide to finally build a gaming rig. Overall, though, I believe that if Microsoft follows through with these ill-advised decisions, the majority of their lost business will end up in Sony's pocket, because the PS4 will most likely be the closest experience to the 720....Durango...Infinity?

Anyway, that's just how I see it.

+ Show (1) more replyLast reply 4796d ago
aviator1894796d ago (Edited 4796d ago )

The console, if released this year, is potentially still over 7-8 months from launch.
I never take the idea of buying a piece of hardware lightly, more especially if it's going to dig a hold in my wallet. Honestly, I have never let rumors, no matter how ridiculous or sound they may be or have been, convince me, particularly this early prior to a product launch, to either support or abandon it prior to release.

I don't know why so many individuals are such in a quick hurry to cast something aside before even given any official or concrete details on it. It hasn't even been announced yet...

LOGICWINS4796d ago

"I don't know why so many individuals are such in a quick hurry to cast something aside before even having any official or concrete details about."

Welcome to N4G.

Nitrowolf24796d ago

It's not just N4G though Logic.
I honestly it's better to say something now rather than have all this a secret until reveal. Say if this rumor wasn't leaked and say MS did go with always online and announced it. That in fact would have a terrible effect on them.

I like to think in a way this rumor is good overall. If proves to be false at least console companies will get the message that no one wants it. And if MS was planning on doing it, hopefully the reactions change their minds.

LOGICWINS4796d ago (Edited 4796d ago )

"I like to think in a way this rumor is good overall. If proves to be false at least console companies will get the message that no one wants it. And if MS was planning on doing it, hopefully the reactions change their minds."

I get what your saying, but MS has a lot of fans and many of them aren't as informed as we are. IF Microsoft launches an always online console(the rumored $300 subscription based console would imply that they will since MS would obviously want the ability to brick a 360 via the Internet if someone misses a monthly payment), I wouldn't be surprised if they were successful with it.

360 owners have proven in the past that they are okay with a console thats more expensive in the long term(XBL Gold sub) as long as it is less expensive in the short term.

rainslacker4796d ago

That's sound reasoning to get all the facts before making a big purchase. More people should do so.

The day after Sony announced the PS4, I told a guy at work who is a big Sony fan that they announced it(he hadn't heard ahead of time), and the first thing he asked was when it was coming out, then said he was going to buy it. Knew nothing about it, didn't care, just knew he wanted it.

This will be true for MS as well come the release of their console. There will be people that will buy it no matter what, regardless of if this rumor is true or not. If the worst case scenario to this is true, many will still buy it because they haven't informed themselves on it(See SimCity for reference).

Another fun work anecdote...today this same Sony fan asked if MS was going to be always online. He obviously doesn't keep up with news, but he knows what always-on could mean for playing games. The whole thing is reaching out beyond the gaming community, because I've never known him to be terribly informed on anything that isn't COD or BF related, and even then it's usually post-release he becomes informed.

Anyways, to me, this whole debate isn't whether it would be good or bad for MS in the long run. It isn't about whether the rumor is true or not. It's about what potential something like this could mean for gaming and what the community feels about the actual topic at hand. People are focusing too narrowly on the subject in my opinion.

Godmars2904796d ago

I think not talking to indie devs while Sony presents an opens arms policy is going hurt them more than anything. Especially considering by all accounts they don't have good relations with indies they've worked with.

LOGICWINS4796d ago

Not necessarily. Are people buying $400-$500 next-gen consoles to play $0-$15 bite sized experiences, or are they buying next-gen consoles to play AAA first and third party titles?

Indie games are just icing on a delicious cake. The icing makes the cake a tad better, but the cake would still be delicious without that icing.

Godmars2904796d ago

And I'm saying MS as of yet has no cake much less frosting. They have yet to officially announce a system, and their track record for delivering AAA or a diverse assortment of major, 1st through 3rd party, titles could be as best described as limited.

Sony really hasn't shown any PS4 titles yet but they have history. Are establishing early relations for next gen whereas MS is coming off either as following, or off into their own thing.

Hell. For that matter should Sony offer something at $0 it can be said that that's what they ask for it. With MS if something "free" isn't through the veil of a paid subscription it'll be powered by Mountain Dew.

clintos594796d ago

LOGICWINS

U can say the same thing for BC. Do u really want to buy these upgraded systems only to play last gen games? Id rather have new indie games bringing new experience's to the table then just use my new system to play old games that can ruin my disc drive.

Hicken4796d ago

You're forever playing Devil's Advocate, but you're not very good at it, honestly.

The_Troll_Whisperer4796d ago

I think that they want to build momentum for the successor to the Xbox 360. That is good, but it isn't turning out as good as it should be, theoretically. Momentum is building alright... in a negative way. Always-Online, No BC Xbox 360 games, etc. etc. etc. I never trust rumors so I don't think this is true or fake. I'll wait until E3 or May 21st or whenever it's revealed before judging the console.

Octo14796d ago

No. News or no news, there are already gamers that were planning on buying the next XBox barring any really stupid decisions that MS makes. It exists that we know and I am sure that MS is keeping quiet for a reason and I can't see why this will hurt MS.
Knowing MS they will dump millions on marketing the damn thing. I'm surprised myself that Sony did not wait to announce the PS4 until E3 2013 but I am sure that it's all part of their strategy. There's a method to everyones madness XD

Jaqen_Hghar4796d ago

A man isn't sure you should have such confidence in these companies. They've made some pretty monumental mistakes in the past and they're not the first billion dollar corporations to do so.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai27d ago (Edited 27d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio27d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing27d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9227d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit27d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing27d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9227d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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80°

(For Southeast Asia) New Price Changes for PS5, PS5 Pro, and PlayStation Portal remote player

For Southeast Asia, new price changes.

Prices effective starting May 1st, 2026.

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blog.playstation.com
30d ago Replies(1)
BeHunted29d ago

Looks like PlayStation took a hit with Marathon and is now quietly adjusting prices worldwide to recover the losses

andy8529d ago

Lets be honest raising prices doesn't do that when no one's buying it. I imagine the profit it greater selling 10 times more at a lower price

Pergele29d ago

Whatever you say buddy, let's all wear the tinfoil hats.

IceKoldKilla29d ago (Edited 29d ago )

LMFAO Your comment alone says a lot more about you than anything else. When has one game not selling 10 million copies made a company raise the prices of their console? Then Xbox would be costing $5000 by now lol. You remind of the crazy drug addicts on the street rambling on about conspiracies. xD You sure you don't need a hug, buddy?

ChunkyMonk29d ago

One game that Sony payed $200 million for. lol
Also, you sure were quick to get triggered. Maybe your the one who needs a hug?

Eonjay29d ago

If nothing else, we should be united against the real issue here. AI and unnecessary tariffs that are effecting all gamers.

+ Show (1) more replyLast reply 29d ago
Athlon10129d ago (Edited 29d ago )

The price increases are due to the RAM demand associated with AI and the US-Iran war. You can look to any business news website and local news to see that. Heck, even the 2026 Asus Zenbook Duo I've been eyeing has faced delays and has had a price increase of $400; that laptop has two specs. Asus is doing a staggered release with per-orders for the lower spec now and shipping in May and pre-orders for the higher spec that I'm eyeing starting in June. Basically, all computer manufactures are affected. It'll most likely start affecting smart phones too if it hasn't already. I can't remember the last time any major console maker (Nintendo, Sony, Sega, etc) increased the price of their console mid cycle outside of Microsoft just to make more profit.

S2Killinit29d ago

Its not the war. Its the RAM issue.

jznrpg28d ago

War is causing gas prices to rise. Transport of everything requires gas so the prices of those items go up as well. So it does have an impact

Athlon10128d ago (Edited 28d ago )

The blockage of the Straight of Hormuz due to the US-Iran war has affected raw components used in semi-conductor manufacturing such as bromine, aluminum, and helium. Iran had attacked the liquified natural gas (LNG) plant in Qatar which is a large producer (1/3 globally) of helium which is used in semiconductor etching. So it's the both the war and the RAM crises.

badz14929d ago

Oh no...should I get the Pro now before the price increase?

70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay29d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn229d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers29d ago (Edited 29d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn229d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown29d ago

You don't really know how this works huh?

Profchaos29d ago (Edited 29d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay29d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay29d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac28d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger29d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300029d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde29d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood29d ago (Edited 29d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde28d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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