
VB - Electronic Arts unveiled Battlefield 4 at a special event this week during the Game Developers Conference. EA has a lot riding on the game, and Patrick Soderlund, executive vice president, is the one responsible for executing on the game’s development and launch this fall. The title depicts modern combat in an intensely dramatic and realistic way.

The industry veteran has been tasked with leading the next phase of growth after overseeing the successful launch of Arc Raiders.
Embark and Arrowhead have found a multiplayer pricing sweet spot.

Embark Studios : An update on what’s next from Embark Studios from our CEO and co-founder Patrick Söderlund.
Arc Raiders looks interesting. Glad they will get a bit more time to fine tune it.
Promises, Promises.
Fair enough, make the single player better than BF3. But whatever you do make sure the multipleyer EPIC!!!
Seriously though, just don't over hype and then under deliver.
Game developers need to stop making promises they can't keep. Just reassure us you will do your best to deliver a memorable and enjoyable experience beyond your last efforts.
As a gamer that's all i could wish for. If my expectations are exceeded that is fantastic and i will be loyal to your company but if you fail, well we all know why.
It doesn't bother me because it's mostly marketing talk. The part that bothers me is they want to convey human emotion, but it's hard to do that when you're mowing down hundreds and hundreds of guys. That's what made the Bad Company series great. The main characters (and the writers) did not take the action seriously. It was almost like a spoof.
Dice you are putting our hopes WAY too high here.........
.....it'll be a real shame if we we're to get disappointed.
something special like unfinished game and microtransaction.