
No sooner has the battle for the next-generation high-definition DVD format ended, with Blu-ray triumphing over HD DVD, than a new contender has emerged.
A new system that is incompatible with Blu-ray, called HD VMD, for versatile multilayer disc, is trying to find a niche. New Medium Enterprises, the London company behind HD VMD, says its system's quality is equal to Blu-ray's, but it costs less. By undercutting the competition in production, replication and hardware costs, it thinks it can find a market among consumers with less disposable income, particularly outside the United States.
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New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.

It's a step forward for Stop Killing Games.
I think it's too late for another format tbh.
Its not a contender at all in the western market, but there every chance it could take off in india, china
they can try but it won't be easy. Blu-ray already dominates other countries outside of NA. It's been in the media for the past 2 years because of the war and the news of it winning was global and so anyone stepping into the ring would need a miracle.
i doubt it'll be very popular in the states
Hd-dvd was also comparable in video quality and in some instances exceeded bluray's quality and was much cheaper to produce but none of that mattered because Sony had a strong hook on most of the movie studios. Clearly consumers were not a thought in the creation of bluray.