
Sony Australia boss Michael Ephraim responded to his remarks from yesterday that the Xbox 360 and Wii are "pricey" despite PS3's heavily criticized $500-600 launch price. After realizing he was walking on thin PR ice, Mr. Ephraim retracted critical statements on both Microsoft's and Nintendo's value propositions, restated his PS3 value vs. price argument, and even had some nice things to say about the competition in a post comment to Screen Play.

Kotaku writes: "A Resident Evil Requiem review published by long-standing UK gaming news site Videogamer has been removed from Metacritic after readers pointed out it was written by a fake AI journalist who doesn’t actually exist. Videogamer‘s human masthead was gutted last week, sources tell Kotaku, and the site has been publishing apparent genAI slop ever since."
Genuinely well done on metacritic for taking such an immediate hard stance. Not often, if at all, you see that these days. Credit where it’s due.
This is really sad on so many levels. Not least of all the fact that all the human lost their jobs to a language model. Can we block all content coming from Videogamer site. Can we make a rule that content sumitted to N4G must be greated by a human being.
I'm gonna report every Videogamer article I see on N4G from now on so just putting it out there.
It is amazing but I'm starting to slightly miss the moron gaming press we had in the 2010s because at least they were human.

Game and advertising companies have been told to 'get their houses in order' and be more transparent about the presence of loot boxes in mobile titles.

Private funding fell a further 55% last year, according to Epyllion's latest State of Video Gaming report.
Sony needs to stop passing out Crack a board meetings.
wow, if I was head of sony public relations, I would quit...oh wait a minute, she did already:)
They need to fire this clown.
how can you justify criticizing your competition's prices when you have the highest priced products?
people who live in glass houses...
Wow... Sony is in dire need of some good PR staff!