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Will Blocking Used Games Hurt Microsoft More Than It Helps?

Recent comments by the president of Eidos regarding a potential watermark restricting Xbox 720 games to a single console expose a truth the industry just doesn't get: locking out used games by any means necessary at the expense of rentals and sharing among friends is a stupid idea. How badly would such a feature hurt game sales?

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dpaddbags.com
StrongMan4830d ago

We'll find out how bad this is going to hurt them later this year.

iGAM3R-VIII4830d ago (Edited 4830d ago )

well it still depends, some Xbox fans would stick to the console no matter what but in the end, it could be the retailers (because they can't get money from trade-ins or do trade-in offers) and the customers (because we need to own at least some of the game and lend to a friend. We will find out later if it will or won't, but its a bit to early to predict.

Jek_Porkins4830d ago

They aren't going to be blocked, so we wont find out.

Thatguy-3104830d ago

I agree it's common sense that of only one manufacturer jumps into it they will be shooting themselves in the foot. If they do then I honestly think Sony will do too. It's either none of them or both of them.

Derekvinyard134830d ago

If they do use this, it's a huge step in the wrong direction.

kreate4830d ago

Sales will be slower but the profit margin will be greater.

Hicken4829d ago

How do you figure? The POTENTIAL for profit may be greater, but I see that offset immensely by the lack of sales.

What will happen is what already happens:

Some people will buy day one, while others wait for price drops and sales.

After that, though, things will change:

People won't trade in the game they just beat last week for credit towards the game coming out next month, because they can't. So, with less to put toward a new game purchase, that next game's sales may suffer. Publishers have already cut down on the number of copies they ship to retailers; if people only buy new, and most or many wait until the price drops, retailers will lose money, meaning they want fewer copies of the next game on shelves, meaning publishers sell less copies and make less money. Less copies on shelves means people buy less copies, so fewer people play the game and get into the franchise, meaning potential sequels see less sales as those who would have been swayed by a previous iteration had no means to try the game out and get into it.

And so on.

It won't happen in EVERY case: Call of Duty and the big yearly sports titles can probably escape this. But most games won't be nearly so lucky. Developers and publishers will go under, game stores will close down, there'll be another industry crash.

Extreme case scenario, but not outside the realm of reason, particularly if this were picked up by all console makers. If, indeed, Microsoft is the only one who picks this idea up, they can say goodbye to gaming.

kreate4828d ago

@hicken

Great point!
If u cant trade games towards a new game, than sales will drop.
Hence, its a 'potential' profit increase.
Nice pointing that out.

Emzx994829d ago (Edited 4829d ago )

Oh it's a fact they're going to have it now? Please tell me how it affects Microsoft? I mean they would only lose money on exclusives, even then the used version is so close to retail you may as well purchase new. Other than that it's developers that complained about used games, 3rd party ones at that. Once again another retard loyal to his plastic is dead wrong. What is it like knowing only other idiots that blindly follow Sony agree with you. Glad I'm on the other other side of the fence where I play all consoles, and PC. You should make a new account, call it "WeakMindedChildWithSever eDaddyIssues", and you would get to know what having bubbles feels like
again! Seriously admins? Why hasn't this piss poor excuse for a troll been banned? Look through his comment history. I'll sum it up for you. "SONY IS BETTER THAN EVERYTHING, IF YOU DON'T AGREE IT'S BECAUSE YOU PLAY XBOX LIKE A RETARD, ALSO PC GAMES ARE INFERIOR". Sometimes I wonder why I even read comments on this website.

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4830d ago Replies(3)
BitbyDeath4830d ago

It all depends on the implementation.
If used games require a code to be unlocked then i don't think it'll be a big issue at all.

This will still allow people to trade their games in and others to buy them.

Storm in a teacup.

Bigpappy4829d ago

M$ will not implement this, but if they did I would not support it. I thought this was a statement made by a Sony rep. Then someone else came out and debunked it? I don't think it will be implemented on either side, but there are people out there testing the feedback. A lot of third party want this.

triplev164830d ago

If the rumours are true (which I don't believe they are), I'm holding off on the 720 until further notice.

BlueTemplar4830d ago

If either console implements this technology and the other doesnt, its dead on arrival.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai25d ago (Edited 25d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio25d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing25d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9225d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit25d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing25d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9225d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay27d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn228d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers27d ago (Edited 27d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn227d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown27d ago

You don't really know how this works huh?

Profchaos27d ago (Edited 27d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay27d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay27d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac27d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger27d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300027d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde27d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood27d ago (Edited 27d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde27d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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gamefile.news
Agent7529d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_26d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.