Lego Group's Director of Business Development Mark Hansen was on hand to talk a little about the upcoming Lego Universe, an MMOG being developed by NetDevil. Hansen says the MMOG is the natural expansion of the Lego product along the lines of 1949's Lego block and the first Lego figure. "It's the natural extension of playing," he says. "We want to bring the brick into a digital space."
Often it is asked why Lego hasn’t done Minecraft. After all, the formula fits. You put blocks on to other blocks to create something blocky and wonderful, fresh from your imagination. Surely that just screams Lego.
It seems that they tried with Lego Universe, but how do you make a kid-friendly Lego MMO when almost everybody seems intent on building penises?
Developed by The Lego Group, the app takes the form of an interactive comic book, complete with mini-games and virtual Lego build kits to be unlocked. The Antimatter Missions is broken up into five parts, with five short comics making up the bulk of the title.
Funcom Lead Designer Oscar López Lacalle previews the new MMO LEGO Minifigures Online and discusses The LEGO Movie in this exclusive interview from GDC 2014.
