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80°

Why Does Square Enix Develop So Many Social Games?

Siliconera: "Square Enix sure make a lot of social and browser games these days. There’s Traveling Fairy for Mobage, Emperors SaGa for GREE, and Final Fantasy: Airborn Brigade to name just a few. Recently, Square also announced Star Galaxy.

Why so many social titles?"

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siliconera.com
Godmars2904923d ago

Easy money.

Relived easy money anyway.

Lovable4923d ago

Exactly. It's sad, but this is true.

Ranma14923d ago (Edited 4923d ago )

Because their CEO (Yoichi Wada) is not that clever.

Their CEO could have used the time and effort of their employees on better things and make more money.

But his decision making is all wrong. He doesnt know how to take calculated risks.

izumo_lee4923d ago

They saw the success of the apps for Apple & figured that they can do the same. The problem is that many Apple app games are super cheap (0.99) whereas Squarenix is charging up to $15 for some of their social games.

yeah it is easy money but only if you price it accordingly so that the masses will be interested.

dark-hollow4923d ago

Which is really laughable. Most big gaming companies like square enix and Sega try to sell their iOS/android games for $6 and more and they sell like crap compared to other mobile games.

How do you like mobile gaming now, huh Sega and square? Nobody would buy your crap if its anything more than $3 dollars. Better get used to it if you think mobile gaming is the "future"

MegaLagann4923d ago (Edited 4923d ago )

Money...that's all I got.

animegamingnerd4923d ago

just like everyone said money but square is being complete idiots on how they are pricing games

Smashbro294923d ago

$$$$$$$$$$$$$$$$$$$$$$$$$$$

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130°

Metacritic's 2026 Game Publisher Rankings

Jason Dietz: "We reveal the past year's best and worst video game publishers (based on their 2025 releases) in the 16th edition of our annual Game Publisher Rankings."

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metacritic.com
Christopher77d ago

Take note, Sony, you're falling behind by a lot.

-Foxtrot77d ago (Edited 77d ago )

I was just going to say this, their biggest and top rated game here is TLOU2 for PC….it’s embarrassing.

Even Ubisoft and EA are ahead

Kind of surprised Nintendo is pretty low aswell, their biggest game is also a rerelease with the Switch 2 version of TotK.

StoneColdCrazy76d ago

That’s what happens when you start shutting down your own studios and forget what actually made you matter in the industry in the first place. Sony used to set the standard — now it feels like they’ve lost that identity. And if they decide to walk away from the PC market too, that’s going to be another huge mistake — that platform is only growing, and ignoring it now would just put them even further behind.

1Victor77d ago

@christopher:” Take note, Sony, you're falling behind by a lot.”
.
Why single out Sony? Microsoft didn’t do any better than the year before 5th same as Sony 9th and they have acquired activision and other mayor titles that have boosted their score massively from a 9th and Sony a 4th the year before the acquisitions.
Sony does need to do better without a doubt and I do hope they do take note but not the note of buying publishers is the way to succeed.

Christopher77d ago

1. Microsoft didn't get worse.
2. Sony got way worse.
3. Because Sony needs the criticism the most considering their publishing output this generation has been propped up by last gen ports and third-party developers for the most part.

77d ago
thesoftware73077d ago

1Victor,

I don't wanna speak for Christopher, but like most of us we recognize that Sony's output this Gen has been way below their own standards.

Also Sony did buy a fair amount of Devs, I know you will say they were not publishers, and don't compare in size, but they had their fair share of Aquisitions, including the very well established Bungie.

The overall point is with their stellar first party track record of the past, they should not be going down, they are singled out because they are some of the best videogame devs/publisher on the planet...no matter what reasons we attribute to the situation, they are moving in the wrong direction... period.

77d ago
KyRo76d ago

Its widely accept that Sony this generation has been underwhelming. We've had more peripheral releases, controller variants, PS5 accessories than games it feels like. The exclusives were also PS4 and what little output they have put exclusively on PS5 is nowhere near as memorable as what came in every generation before that.

This isn't a Sony hate post but anyone who's older and has been around for a long time gaming will agree that PS5 is by far Sony's worst generation. As much as Xbox is in the gutter, I pray the do bounce back in the hope we get Sony to wake up again.

darthv7276d ago (Edited 76d ago )

If you want to critique MS... you are doing so towards their management. The games output and their hardware have been much better than PS this gen. Sadly... people still hold a grudge against XB because of MS. Thankfully i am not that petty... I've been enjoying their games output in the drought of PS. And add in some NS1/2 games as well to balance things out. Things will change for me once Wolverine hits, and I start using my 5 more. That one I'm looking forward to. And the Marvel fighter... I'm not a GTA player so that has no bearing on my view of things.

+ Show (3) more repliesLast reply 76d ago
Profchaos77d ago

Big part of that has been the live service push resulting in cancellation or flop after flop but when they put out the games their fans want we get amazing stuff like astro bot

Leadership really screwed the pooch trend chasing

1Victor77d ago (Edited 77d ago )

https://www.metacritic.com/...

https://www.metacritic.com/...
Well I apologize I was wrong about not doing worse but my statement of Microsoft getting a boost still stand 🤷🏿

77d ago
1Victor76d ago

Well OBSCURED unlike you I’m honorable enough to recognize when I’m wrong and apologize.
.
@ The software you know there’s no comparison between what Microsoft acquired and what Sony acquired that’s why you tried to get ahead of the conversation, yes we all know Sony can do better than what they have done this gen but they inhaled the poison GAS they thought would bring money for years but we make sure they got the message and quite a few games got cancelled you know as well a hit like that take years to be corrected and by now they hopefully will have taken steps away from the GAS and slowed their approach to them.

bsingle4076d ago

You will say anything when you are in denial that your hardware is dead and nobody wants your platform. Good luck with Helix because nobody will buy it.

+ Show (2) more repliesLast reply 76d ago
SimulationDaily77d ago

But... but... the garbage-mongers always tell us that Square Enix is in trouble! 😂

Christopher77d ago

Square doesn't help that it fear mongers itself with ridiculous 'goals' that they can't reach and then they proclaim failure if they don't reach it. They're quite freaking profitable and people act like they're dying.

SimulationDaily77d ago (Edited 77d ago )

Keep in mind that these "proclamations" are usually third-hand bad translations from somedude who was at the investor conference, posted on Twitter, and picked up by press and youtubers like they were gold, and then when the official translation comes out, they're much softer statements, but at that point, the damage is done.

gold_drake77d ago

to be very fair

being number one on these things does not indicate how "well" their games do selling wise.

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40°

Square Enix Reports Lower Sales but Growing Profits in Financial Results

Square Enix announced its financial results for the first nine months of the fiscal year, related to the period between April and December 2025.

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simulationdaily.com
100°

Shareholder denounces Square Enix's 'sluggish' revenue and profit

3D Investment Partners, a major shareholder of Square Enix, issued a 112-page presentation criticizing the company's 'sluggish' revenue and profit margins.

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gamedeveloper.com
182d ago
SimpleDad182d ago

Basically, their presentation says: Go Woke, Go broke.
Sorry fellow N4gamers.

Alos88181d ago

Or, alternatively, don't cut Switch and Steam out of your biggest releases day one.

360ICE181d ago

If your response to a 112 page presentation from a profit-maximizing investment fund about the need for corporate restructuring (i.e. layoffs), integrating non-gaming (i.e. sell merch or build a theme park) and other corporate initiatives, is that it's about "go woke, go broke", then it's because you've lost the ability to think in any terms. Awful way to live your life. Private equity is destroying the games industry while you obsess that Square made a cringe game everyone thinks is cringe in 2023. Time to move on.

gold_drake182d ago

i mean .. we've been saying this for years.

franwex182d ago

Oh darn. Maybe games with NFTs can fixed that!

Soy182d ago

Waaah waaah our profits aren't big enough! I mean, they're still growing and all, but we want it faster and NOW! Waaaah!

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