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60°

The Wii U Advertising Problem

Holygrenade notes that Nintendo has a massive problem for this Christmas and 2013: relating its console to everyone.

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holygrenade.com
ElectricKaibutsu4905d ago

So true. Could they not have just called it the Wii 2? It would have solved all their problems. But noooooo, they had to try to be witty.

darthv724905d ago

what the snes was to the nes.

The confusing part of the name....yeah they have been there before back in the nes/snes days.

Continued support for the wii makes sense. Yet nintendo should be doing more to promote the fact that you can not only play these all new HD games on the wii-u but your entire library of original wii games as well.

nintendo should stop making the wii hardware. Games can still be released for it via the 3rd parties that have projects in the works. Those games will play on existing wii units but also play on the wii-u.

People will buy into the idea of a new platform so long as they know that their existing library works as well. They can choose to buy either the wii version or the wii-u version. Similar to those who were worried about when bluray came out and having to buy all their movies all over again.

They could do that by choice but not by requirement. once they figured that out, yeah the sales of players went up. They realized they werent losing anything with having a newer player. They were gaining the advancements while at the same time still able to enjoy what they had with dvd.

4905d ago
Nevers0ft4905d ago

It's not really an advertising problem... Just a lack of advertising :/ I've seen the UK TV ads via Youtube but haven't actually seen them air on TV. Then again, is it worth advertising at the minute when the console is already sold out?

I don't think the name causes many issues, advertising can easily clear up any misconceptions - there's just little point in getting that message out when they don't even have enough consoles to cater for the fans at the moment.

They must have done something right with the hype. Although few of my friends know anything specific about the Wii U, most are aware of its existence and that it's a new console with a fancy-pants controller.

rainslacker4904d ago

Here in the US the Wii U commercials did nothing to indicate it was a new system. Here's a nice anecdote I got from visiting gamestop yesterday and waiting 30 minutes while some lady was purchasing a Wii. She had no idea that the Wii U was out, continued to ask questions about it, and while surprised that she could play Wii games on it, she still opted to purchase a used Wii. There are a lot of these types of people out there, these are the ones that are still interested in the Wii because of the hype it gained on release. It was obvious she knew absolutely nothing about games, because she wasn't sure if she'd like a mario game.

The Wii U doesn't have that same hype train that the Wii gained among casuals, and in some ways the Wii is a stronger brand among them because it could be considered a household name. For that reason the Wii will continue to be on the market for the next couple of years. Among these people, all these extra features and abilities have little meaning to them, because they currently don't use them or have any interest in having them.

Which in the end is the problem with Wii U's advertising. Advertising is all about making people aware of your product(which I don't believe their current marketing program is doing), and then convincing people that they are in need of said product/service...which again is something the advertising isn't doing.

1upgamer994905d ago

For the first time since launch, I saw them in stock, both at Target, and walmart. It was strange though. The Demos were turned off at both places. The 360/PS3 Demo stations were up and running though?.? I live in So Cali.

avengers19784905d ago

They are in stock in nw Ohio at best buy, target, wal-mart, and GameStop... and from what I've seen at those stores there are only a few people even trying the demo station

SaffronCurse4905d ago

What im hearing right now, it's causing alot of confusion among consumers. I work at a video store and we have WIIU games in stock, 90% of the time i ask them if they have a WiiU and they're like "What's that? I have a Wii so it should work right?"

And also with the latest release of the Wii mini in Canada, people think that's the latest Wiiu console. Nintendo...i don't know ; they haven't been on their A game lately.

BitbyDeath4905d ago

Not surprised, didn't they also upgrade the controller on the Wii at one point and call it Wii Plus or something?

Wii - Wii Plus - Wii U

How can someone not get confused?

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50°

U.S. patent examiner rejects Nintendo’s summoning characters patent as obvious: non-final ruling

The rejection is non-final (and even when such rejections are labeled as “final”, the process is far from over, given that there can be, at minimum, an appeal to the Federal Circuit).

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gamesfray.com
Relientk7752d ago (Edited 52d ago )

Good, as they should! A game mechanic like that shouldn't be locked behind a patent, and Nintendo didn't invent it either.

PRIMORDUS51d ago (Edited 51d ago )

Nintendo wants to keep wasting money on bullshit lawsuits, real smart in this economy. They should put that money aside for other game projects. On the other hand, I don't care if they waste it all either, and they are screwed in the future maybe that will teach them a lesson.

40°

Nintendo Completes Share Repurchase and Sets Price for Secondary Offering

Nintendo completed its share repurchase and set its secondary offering price at 8,347 yen ahead of March 16 delivery.

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4scarrsgaming.com
60°

Nintendo Suing U.S. Government Over Tariffs

Nintendo filed a lawsuit in the United States Court of International Trade.

Nintendo of America is suing the United States government over the sweeping tariffs President Donald Trump put in place last year, according to a complaint filed Friday in the U.S. Court of International Trade and obtained by Aftermath.

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aftermath.site
Deathdeliverer77d ago

Well dayum lol. Old agent orange pissing off every industry and nation.

0hMyGandhi76d ago

The fact that you have ANY disagrees will forever baffle me. And to the (apparent) MAGA contingent that exists on this website, enjoy your 8-9 dollar gas.

AuraAbjure76d ago (Edited 76d ago )

Yes, they had better be pissed after Trump told them the way they rip off the USA is over.

EveryPlatformGamer77d ago

LOL I read this on gaff, will they refund the money back to the gamers? highly unlikely. Didn't they just raise prices and pass it onto the gamers? Only Nintendo would send out the Ninjas to the US government.

-Foxtrot77d ago

That’s what I was thinking, imagine them winning hypothetically, getting a s**t load of money back which they would have lost if they hadn’t raised their prices and it’s business as normal.

It would just mean people paid more for no reason since they got the money back anyway.

Outside_ofthe_Box77d ago (Edited 77d ago )

A lot of companies partially passed the cost to consumers instead of all of it. They would still have to at least pay that back to gamers, but we know that won't happen. What's also sad is that prices won't come back down after the initial hike caused by tariffs.

People didn't understand the full repercussions of tariffs. That alone should have cost him the presidency if people knew it was a permanent price hike for consumers

Inverno77d ago

The people should sue these companies for having to over pay cause of these tariffs.

Eonjay77d ago

Naw they should sue the government for forcing the tax to begin with. No one reasonably expects these companies to absorb the taxes. Many smaller companies tried and were shut down or faced to increase prices to try to maintain their business. The tariffs effect everyone.

Inverno75d ago

I meant it mostly as a joke cause we all know the costs of these tariffs were passed onto the consumer. But it's seems no matter how vocal we are here in the states our "representatives" don't seem to care enough to represent us. And things are about to get worse.

Killer2020UK76d ago

The companies were doing what the law required then to do, the tariffs however were illegally implemented. Usually it's criminals we punish, you seem to have different ideas 🤷‍♂️

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