150°

Interactive Ads and Sony’s Golden Opportunity

PlayStation Euphoria writes: "As we near the next generation of gaming there has been much talk about the idea of in-game advertisements in next-gen hardware and software. The idea is that Sony, as well as third party companies can use in-game techniques to advertise different products. With an advertisement system like this Sony has a lot of open opportunities to make the best of it."

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playstationeuphoria.com
NewMonday4780d ago

i think this could be the"anti-used game" system, a game can be ad-free if it is registered with PSN.

Nawert4780d ago (Edited 4780d ago )

Some ads are fine when they look like they belong.

blackbeld4780d ago

Stupid idea..

No Ad's please!

I see Ad's already everyday everywhere I go.

nveenio4779d ago

In-game ads wouldn't bother me if they were integrated into the environment. For instance, Drake walks past a Coke machine in Uncharted 4. I crash through a State Farm billboard when performing a stunt in Just Cause 3. GTA:V protagonists use Macbooks or Ultrabooks.

This is the kind of product placement that already exists in TV. We don't notice it, so if Sony or developers can make a little extra cash, then fine with me.

iamnsuperman4780d ago (Edited 4780d ago )

Only slight problem with that is not everyone has a decent internet connection so those who do buy the game would have a bad time when they have paid money but get ads.

I personally think Sony could implement a system where some games are sold cheaply but have ads in them and you pay full price to remove it. Bit of a win win for both parties. Similar to what has happened on the mobile market. You could have a running bar at the bottom promoting stuff or during loading times have an ad. They could then build up a service that if you watch a certain amount of ads before playing it gives you X amount of hours without ads. It will not impact play that much and there is that option to get the game at full price to have no ads

On the store front ads could be used and then you get PSN+ to remove them

Godchild10204780d ago

If they are going to have In-game advertisements, they will be limited to their products and certain products that are not in direct competition to theirs.

In a way, it's free advertisement for their games in their own games and if it tends to work, third party will start doing it, in their own games on Sony platforms, working in Sony's favor.

syanara4780d ago

agreed, however some non-gaming related companies might find it as a way to advertise as well, remember the gillett vans in burnout paradise

shutUpAndTakeMyMoney4780d ago (Edited 4780d ago )

They will have ps4 ads? while playing on ps4?

Godchild10204780d ago

They won't advertise the PS4 to PS4 users, but PS4 to PS3 users, if they implement it, into games for the PS3.

They will advertise; upcoming games, movies, TV shows and other Sony related products. It works for people, that want a game but don't keep up with release dates or just random stuff that we see on TV.

I'm sure Sony won't be the only one doing it and every keeps mentioning that Sony fails to advertise their products, this will do wonders for Sony. If implement correctly. I would love to see how far they take it and how Nintendo and Microsoft do it.

Soldierone4780d ago

@above, you see it in Sony movies. Watch their movies and pay attention to the products they use. In 21 Jumpstreet everyone had Vaio laptops, the kid had an Xperia Play for a phone, and they had PlayStations in the house let alone Sony TV's. In Friends with Benefits there was an entire scene with PlayStation Move.

violents4780d ago

In game advertisements would suck. The only reason I might be ok with it is if it didn't take away from the game or at least looks like a natural part of the environment. I could see product placement working out in the right situation (gillette vans in burnout or say banner adds in other racing games because events like this in real life have advertisements everywhere). However it could be very easy for a company to over do this and ruin a gaming experience due to oversaturation of advertisements. Or say if post appocolyptic(I'm pretty sure i misspelled that) games had old billboards laying around with current product advertisements I think that might be ok. But straight up commercials in my game no way not unless the game is free or something would I even consider that acceptable.

bozebo4780d ago

I would buy NONE of their products in that case.

Blackdeath_6634780d ago

yeah i won't be buying a console with in-game ads either. will probably get a pc next-gen and avoid this nonsense all together

chrispseuphoria4780d ago

I wouldn't mind it if adverts were showing during loading screens for multiplayer games but they would have to be game related.

ginsunuva4780d ago

I saw the dumbest form of ad today: a captcha where the code is INSIDE an advertisement that runs for 20 seconds, and the code shows up somewhere in the ad. My captcha code was Crest Dental Health. Lol

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80°

RAM Price Increases Could See Next-Generation Console Releases Delayed

Insider Gaming has learned that the ongoing price increases in RAM due to the rise in AI could delay the next generation of console releases.

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insider-gaming.com
18d ago
slate9117d ago

What is even the incentive of upgrading to the next-gen after this console generation we've had? Graphics are plateauing, prices at an all time high, studios skipping entire generations or simply releasing just one game for it...
Its a mess

Jin_Sakai17d ago

Been gaming all my life. This is the worst generation ever.

jznrpg17d ago

How do you gauge each generation? There has been a lot of really good games this gen. I only care about the games. First party hasn’t been the best but the generation isn’t over yet

DarXyde17d ago (Edited 17d ago )

jznrpg,

Thing is, every generation before this one has had something that defined console identity. Very little beyond bigger/more detailed games and performance modes are really there.

I feel the last generation that cared very much was gen 7; Capcom's darkest era, but I have to give them props for being really experimental at the time. We saw plenty of new games that still tried to do something new. Outside of Metaphor and Clair Obscur, this gen has been pretty forgettable if you ask me. I'm sure a lot of it is the corporatization of the industry and the creative talent has to keep making sequels and spiritual successors because the cost of development is out of control. But even then, plenty of these experiences are experiences we've had already. And the thing is. Switch 2 and PSVR2 could really be doing incredible things, but it's just not there. Xbox I just don't see the value or point anymore but that's just me.

anast17d ago

Why has is been the worst? I've been gaming all my life and this gen. has been one of the best.

Vits17d ago

Not to mention that just like this generation, the next one will also be shared between the current and next gen console at least for a couple of years. So the few titles that it will had, just like this one, will run on the console you already have.

franwex16d ago

We will be getting games on PS4, PS5, and PS6, haha.

Extermin8or3_16d ago

I think people have to remember the pandemic at start of this gen and how it effected game development. This next gen we will see the PS4 etc support dropped and truly see the full utilisation of SSD's improvements to ray and path tracing and the impact of AI upscaling etc will be where the biggest improvements will come from.

isarai_lee16d ago

My sentiments exactly, next gen has got to prove it's worth before i buy into it this time. This has been the weakest generation in my 30yrs of gaming. From the drawn out cross gen garbage, to so many games getting stuck in development hell or canceled, to the ABSURD levels of trend chasing to the point of self destruction, this gen just wasn't worth it

thorstein16d ago

I'm pretty sure I've already read a story that said Playstation is only halfway through this console's generation and that PS6 is a way off.

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darthv7217d ago

Im good with next gen being pushed back to 27/28. It feels like this gen has only just begun.

Melankolis17d ago

Covid-19 held back everything at least 2 years worth. Although many people disliked, i think only UE5 can generally distinguish this gen from the previous one.

DarXyde16d ago

UE5 is definitely impressive, but I would also give the nod to the current version of Decima, at least the way it looks for Death Stranding 2.

CornholioX17d ago

That's normal how you think. Time goes faster when you're older and i bought my PS5 since day 1 release and now it's 5 years old. I don't mind a year delay to release PS6 in holiday 2028.

DoubleYourDose16d ago

Tomorrow isn't promised to any of us.

Eonjay16d ago

I was under the impression that next gen wasn't coming till 2027.z u9gsq

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victorMaje17d ago

Regardless of RAM price increases, I strongly believe there’s still a lot of potential left for the current gen. I’d be fine with at least 3 more years.

jznrpg17d ago

Whenever it comes out is fine with me. I still have backlog for the next year at least

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120°

Bad Robot Games Teams With Sony

This is interesting and unexpected news as Sony and Bad Robot Games are partnering.

-Foxtrot43d ago

Was excited until I saw “an unannounced four-player, cooperative shooter”

Christopher43d ago

It's from the same guy who made L4D. Wouldn't expect anything otherwise.

-Foxtrot43d ago

I just thought since Back 4 Blood didn’t set the world on fire and died pretty quickly support wise he might have done something a little different.

StoneTitan42d ago

awesome, cooperative games are great

Scissorman42d ago (Edited 42d ago )

@Foxtrot The creator of L4D, Mike Booth, didn't have anything to do with Back for Blood, and that's probably why it didn't set the world on fire. This new project just might be the successor we've been waiting for.

JEECE42d ago (Edited 42d ago )

Gosh it would be so nice to have a true successor to L4D 2. Back 4 Blood introduced nearly every annoying, unnecessary aspect of multiplayer game design from the last ten-ish years, while simultaneously making the gameplay and world less interesting than L4D. Ironically I think it didn't actually have MTs, despite feeling like it was designed to sell them.

Sadly, I just can't see a true successor coming out now. I'd happily be wrong, but I bet this will have a hub world, multiple progression systems, multiple currency systems, skins, heros/operators/specialists, and battle passes, and the speed of the game will be toned down from L4D2, just like B4B was.

Whitey2k42d ago

I shall keep an eye on this. Expecially if Mike booth is involved Left for dead 1 & 2 was amazing on pc.

Should be left for dead 3

More enemies and boss battles
More maps and missions
Also bring back like the witch and tank and other nasty top dogs

JEECE42d ago

The "PC" feel is one of the key reasons B4B doesn't match up to L4D. L4D is clearly designed for mouse and keyboard, and the speed of the game reflects that (this is why it never felt quite right on 360 and the devs had to add in that "quick turn" feature to compensate). Meanwhile B4B is slowed down to better suit playing with controllers. Unfortunately this game will likely be the same, given the PS5 version.

And yes you are right the specials were so lame in B4B compared to L4D.

Whitey2k40d ago

That's because the 360 didnt support mouse and keyboard. Now we're in that era ps5 or ps6 and magnus should easily support mouse and keyboard to play with pc players

JEECE38d ago

@Whitey2k

Technically consoles support m/k now, but practically speaking most console users still just play with a controller, so this game is likely to be designed primarily with controller players in mind. I'd be happy to be proven wrong, but I doubt I will be.

160°

Sony: PS5 Is “Only in the Middle of Its Journey;” Multiplatform Helldivers 2 Doing “Extremely Well”

During Sony’s quarterly financial conference call CFO Lin Tao provided relevant information on the performance of the PlayStation business.

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simulationdaily.com
Pedantic9166d ago

Kinda figured the lifecycle for this gen and for Sony in particular will be longer, stronger hardware with better graphical enhancements is not going to show immediate jump in quality for games anymore like in the 90's, graphics have since plateaued and what they should be pushing for is art design, physics handling and locking down framerates to 60fps as the absolute minimum required. Sony will always have their 1st party with their heavy hitters but i would also personally want to see them invest more into AA, bring in younger talents, incorporate more experimental ideas to game design and prototyping like the early days with PS and PS2, maybe instead of investing 200-300+ million in bombastic cinematic experiences, invest atleast half of that into creating new teams for other genres you're currently lacking in to diversify your portfolio such as platfomers, jrpgs, horror, rythm, arcade racer, FPS, hell, maybe even a strategy game or two.

thorstein66d ago

What I've learned from this generation is that smaller studios are where I'm finding the best games.

The big boys just aren't cutting it.

This is great news for PS owners.

But what's the advantage to new hardware anymore? It's like cell phones. There's noting new or innovative. All the future tech isn't arriving any time soon: quantum computers and internet.

Profchaos66d ago

What I've learnt from this gen is to go retro until you get those big games like GTA Vi

Lightning7766d ago

People seem to complain whenever Sony does something different. If it's not the cinematic story driven games then most don't seem to care.

I forgot what game it was but We remember when Shawn Layden said some game didn't sell all that well but it was ok because they wanted to take chances with new types of games. That was a different times different generation now. What applies then certainly doesn't apply now.

PhillyDonJawn66d ago

Not necessarily. Ps5 could still be supported for years after ps6 release. I still would expect ps6 around 2027

MetroidFREAK2166d ago

As long as proper physical games keep coming out for PS5, I'll keep supporting it

Eonjay65d ago

At this point, going back and seeing just how incredible and soawling the PS4 library is, its nice to see that the PS5 will wind up just as good with continued physical support into the next decade and the full PS4 physical catalog as well.

MetroidFREAK2164d ago

I agree. I'm still picking up PS4 games I missed back in the day as well.

MIDGETonSTILTS1766d ago

New hardware is meant to expand possibilities for developers when their ambitions are constrained.

Looking at Death Stranding 2 and Yotei, and anticipating GTA6 and Wolverine will also blow away graphics expectations, I don’t think devs are constrained by the ps5 yet.

The longer they wait to release the ps6, the stronger it will be. People can wait. Just let Kojima finish Physint as a ps6 launch title. That should take at least another 4 years. That would be the lifecycle at 9 years, which would be the longest lifecycle yet, but not by much.

Eonjay65d ago

So I totally see what you are saying but I suspect that one of the effects of introducing stronger hardware is the older generations are then maxed by necessity.

But thats just my opinion. The real reason why Sony won't wait to release a next Gen console is because they are seeking to directly influence the next Gen of graphics hardware on an industry wide scale.. To them, they are making developers lives easier if they are developing for hardware that ubiquitous support features across platforms including PC.

This would literally lift everyone up at the same time. And for this reason the Next Playstation will debut as part of UDNAs debut. PS5 will continue to be optimized and supported for another 5 at least.

MIDGETonSTILTS1763d ago

If I’m following you, you are saying introducing a ps6 would be a way to immediately hit the PS5’s hardware ceiling. That would make sense, but I hope they force Xbox to release their console first, and they then counter with a slightly stronger ps6 a year later. I don’t expect Xbox to launch with a strong initial exclusives roster that would necessitate Sony being first to market.

Dexterio66d ago

Sony: PS5 Is “Only in the Middle of Its Journey;”
Nice to know. I wouldn't worry about PS6 for another 5-6 years, I guess.

monkey60266d ago

I wouldnt count on that. A console life cycle doesn't end with the announcement and release of a new gen.
We'll see a PS6 announcement in 2027 and release in 2028. I could bet on it

Eonjay65d ago

It could come out in 2027 and thats fine. It is quite common for people to upgrade their TV, phone or PC within that time period. As long as it is backwards compatible it makes total sense to upgrade and its justified on its merit alone. There is no reason why this can apply to consoles too.

jznrpg66d ago

I doubt it will be that long until PS6. My guess is around 2028 but who knows. Could be as early as holiday 27’ and as late as 29 but I can’t see it being any farther than that. I somewhat doubt as late as 29. Half way through PS5 life can also mean crossgen titles for a year or 2 into PS6

Lightning7766d ago

The rumor is 2027. Cerny said it's only a few years away. Possibly of 2028 but it definitely won't be 5, 6 years away.

isarai66d ago

With this statement, while Mark Cerby us teasing the basis of the next gen tech, it sounds like we're probably going to have another dragged out cross gen overlap 😒 ugh. I miss the days when launch ganes marked the starting line of new beginnings, games built from the ground up to take full advantage of whats new and exciting, instead of just upresed/remastered last gen games

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