
PlayStation Euphoria writes: "As we near the next generation of gaming there has been much talk about the idea of in-game advertisements in next-gen hardware and software. The idea is that Sony, as well as third party companies can use in-game techniques to advertise different products. With an advertisement system like this Sony has a lot of open opportunities to make the best of it."

Insider Gaming has learned that the ongoing price increases in RAM due to the rise in AI could delay the next generation of console releases.
What is even the incentive of upgrading to the next-gen after this console generation we've had? Graphics are plateauing, prices at an all time high, studios skipping entire generations or simply releasing just one game for it...
Its a mess
Im good with next gen being pushed back to 27/28. It feels like this gen has only just begun.
Regardless of RAM price increases, I strongly believe there’s still a lot of potential left for the current gen. I’d be fine with at least 3 more years.
Whenever it comes out is fine with me. I still have backlog for the next year at least

This is interesting and unexpected news as Sony and Bad Robot Games are partnering.
@Foxtrot The creator of L4D, Mike Booth, didn't have anything to do with Back for Blood, and that's probably why it didn't set the world on fire. This new project just might be the successor we've been waiting for.
I shall keep an eye on this. Expecially if Mike booth is involved Left for dead 1 & 2 was amazing on pc.
Should be left for dead 3
More enemies and boss battles
More maps and missions
Also bring back like the witch and tank and other nasty top dogs

During Sony’s quarterly financial conference call CFO Lin Tao provided relevant information on the performance of the PlayStation business.
Kinda figured the lifecycle for this gen and for Sony in particular will be longer, stronger hardware with better graphical enhancements is not going to show immediate jump in quality for games anymore like in the 90's, graphics have since plateaued and what they should be pushing for is art design, physics handling and locking down framerates to 60fps as the absolute minimum required. Sony will always have their 1st party with their heavy hitters but i would also personally want to see them invest more into AA, bring in younger talents, incorporate more experimental ideas to game design and prototyping like the early days with PS and PS2, maybe instead of investing 200-300+ million in bombastic cinematic experiences, invest atleast half of that into creating new teams for other genres you're currently lacking in to diversify your portfolio such as platfomers, jrpgs, horror, rythm, arcade racer, FPS, hell, maybe even a strategy game or two.
As long as proper physical games keep coming out for PS5, I'll keep supporting it
New hardware is meant to expand possibilities for developers when their ambitions are constrained.
Looking at Death Stranding 2 and Yotei, and anticipating GTA6 and Wolverine will also blow away graphics expectations, I don’t think devs are constrained by the ps5 yet.
The longer they wait to release the ps6, the stronger it will be. People can wait. Just let Kojima finish Physint as a ps6 launch title. That should take at least another 4 years. That would be the lifecycle at 9 years, which would be the longest lifecycle yet, but not by much.
Sony: PS5 Is “Only in the Middle of Its Journey;”
Nice to know. I wouldn't worry about PS6 for another 5-6 years, I guess.
With this statement, while Mark Cerby us teasing the basis of the next gen tech, it sounds like we're probably going to have another dragged out cross gen overlap 😒 ugh. I miss the days when launch ganes marked the starting line of new beginnings, games built from the ground up to take full advantage of whats new and exciting, instead of just upresed/remastered last gen games
i think this could be the"anti-used game" system, a game can be ad-free if it is registered with PSN.
If they are going to have In-game advertisements, they will be limited to their products and certain products that are not in direct competition to theirs.
In a way, it's free advertisement for their games in their own games and if it tends to work, third party will start doing it, in their own games on Sony platforms, working in Sony's favor.
In game advertisements would suck. The only reason I might be ok with it is if it didn't take away from the game or at least looks like a natural part of the environment. I could see product placement working out in the right situation (gillette vans in burnout or say banner adds in other racing games because events like this in real life have advertisements everywhere). However it could be very easy for a company to over do this and ruin a gaming experience due to oversaturation of advertisements. Or say if post appocolyptic(I'm pretty sure i misspelled that) games had old billboards laying around with current product advertisements I think that might be ok. But straight up commercials in my game no way not unless the game is free or something would I even consider that acceptable.
I would buy NONE of their products in that case.
I saw the dumbest form of ad today: a captcha where the code is INSIDE an advertisement that runs for 20 seconds, and the code shows up somewhere in the ad. My captcha code was Crest Dental Health. Lol