Variety- G4 is going less geek, more chic.
The NBCUniversal-owned cabler is undergoing a rebranding, according to sources, that could involve a name change and take G4 in a direction reminiscent of GQ, the magazine for the "modern male" whose interests span beyond the dorm room or messy bachelor pad. The guy-centric net is mulling a more sophisticated look while remaining true to its tech and vid game roots. Brand refresh aims to bow in early 2013.
Talent allegedly showed up only to have programming cancelled.
If you've paid attention to what they've about since their resurrection, this is anything but a surprise. A shame to those who've lost gainful employment (of course), but this was destined to be a precarious setup from the start.
They were great at one point...but times have changed...
It's like comparing og youtubers to today's massive streamers. The internet and trends change very quick.
I don’t think they were ever great financially. I doubt G4 ever really made that much money.
OG YouTubers weren't motivated by money, only passion. That's the primary difference.
The comeback was cool at first, but then every video turned into a 45min+ podcast. And while i enjoy a podcast from time to time, not EVERY video needed to be that
The channel is finally being taken behind the shed.
Many memories as a kid. I wish there still was a Video Game channel
i drive by their HQ every morning on my way to work, its gonna be weird not seeing that sign any more.
G4 was great. Used to watch it every morning before school. I remember watching that old school one called "Starcade" and my Dad walking out into the living room getting hyped to see it finally on TV again. So many good shows... until it became a rerun station for Ninja Warrior and Cops. RIP.
Sadly, G4 died a long time ago. Someone just finally decided to bury the corpse.
As one of the last writers at G4@Syfygames (the last vestige of their online games journalism), I felt this was coming for a while. I'm honestly surprised that it's taken this long, with how it was treated by the higher ups who own the channel.
Doesn't change the fact that it's a huge bummer though. :(
Network founder auctioning off personal memorabilia on eBay to raise money for charity.
If G4 really wants to rebound go back to being a tech and gaming network.
Please, please, please don't take away my seventeen hours a day of Cops!
about time. g4 should just stay as online vid. look at electric playground still goin even after g4. they dont need g4!
no more G4 for me.. All my favorite peeps are gone.. Olivia, Adam, & Kevin..
Well good luck with that. It was a good run.