
Kotaku - The era of the subscription-based online game has well and truly ended in 2012.
It had a good run, really. Fifteen years is quite a long time for anything to stay static in the land of gaming.

TNS - NCSoft CEO admitted that AI is rapidly becoming a core part of game development, but he added that it cannot replace what makes games fun.
To be fair, there are also human made games that release and lack any fun at all either.
Guild Wars 2 been playing for 14yrs, 1st beta. This is just one company I support, Arenanet and NCSoft, even though I torrent, there are a few PC companies I will buy from. "PlayStation’s Horizon MMO spin-off, Horizon Steel Frontiers." I feel this will be good, NCSoft is a good developer/publisher.
It’s a tool. Use it elevate things and get it done faster. I’m sorry but not every game made by humans is good. If this can help things, then I fully embrace it.

Fans of World of Warcraft now chase a fresh goal. Thanks to a recent tie-up between Fanta and Xbox, gamers can grab special online prizes at no cost.

Trolli has revealed a new line for Warcraft, Diablo, and Forza fans.
free to play is the way to go
It was never really alive. Only a handful of MMO makers ever got away with it in all these years. The rest shut down or went FTP.
I can see some mmo's doing what guild wars 2 is doing. Just pay for the game and the rest is free.
How can anyone claim it's dead when over 10m+ people are actively subscribed? Until WoW dies, the model isn't dead. Other games are failing because they simply aren't good enough and aren't worth the subscription fee. If SWTOR for instance really was good enough to take on WoW and offer a deep end game experience to rival other games then it'd still have loads of active subs.
I'm fine with free to play, but there's a fine line between that and pay to win. DCUO went free to play at first...no biggie. When they switched to pay to win, it changed and became a major chore/financial drain to maintain equal status.
F2p, ok. P2w, no way.