
Microsoft, be worried!
Without a shadow of a doubt Sony easily won Gamescom 2012, revealing three new titles exclusively for the Playstation 3 that look unique and seem promising.

What is an Xbox now?
Had a strong feeling they'd do this. Ok that's one step inthe right direction. Baby steps because the moment they do anything drastic they step on rakes.
Next give ppl reason to sub for 30$ a month to for GP. Second is the lower the price. They want to return to Xbox they need to be attractive again. Lower price won't sell them out as it's too late this gen but it's something.
I wish it would it have read Microsoft quietly retires Xbox, and just develop/publish games. The Xbox name doesn't mean anything anymore, the 360 era was the best they ever had.
The PS fan media are always having a pop at MS but as a gamer I've had no issues playing my Xbox games, my PC games and cloud games. I've benefited from playing my games everywhere. For over three decades I've enjoyed many games. The media's failure, especially this site to have balanced view on anything Xbox is childish. The Xbox move to PC is an excellent idea. An open platform, endless possibilities and no fake paywalls. Don't forget that in the UK Sony has a class action against it for anti competitive practices. No one is reporting this. All those gamers ripped off and over charged. And don't forget Valve too. They are too powerful as well. Change is good.

The Xbox maker will begin sending alpha versions of Project Helix to developers starting in 2027.

At GDC 2026, Microsoft outlined the future of PC and Xbox game development, positioning Windows as the foundation for the next-generation of gaming.
Sony won by default; However, Sony allegedly won last year, and the last 2 E3s, but that has failed to improve Sony's position and fiscal performance. Maybe Sony won Gamescon, but it needs to win more than that for Microsoft and Nintendo to be worried.