Posted by Jeff Rubenstein // Sr. Social Media Manager -
Guten Tag from Cologne, Germany! The doors to gamescom 2012, the world’s largest gaming event, officially open tomorrow, but the news and announcements start today. PlayStation’s gamescom press conference should certainly be of interest to gamers in North America, and fortunately the timing of the evening event means that you can watch it as it happens. We’re streaming it live right here, beginning at 1pm Eastern/10am Pacific:
For Southeast Asia, new price changes.
Prices effective starting May 1st, 2026.
Replies(1)Looks like PlayStation took a hit with Marathon and is now quietly adjusting prices worldwide to recover the losses
Lets be honest raising prices doesn't do that when no one's buying it. I imagine the profit it greater selling 10 times more at a lower price
LMFAO Your comment alone says a lot more about you than anything else. When has one game not selling 10 million copies made a company raise the prices of their console? Then Xbox would be costing $5000 by now lol. You remind of the crazy drug addicts on the street rambling on about conspiracies. xD You sure you don't need a hug, buddy?
One game that Sony payed $200 million for. lol
Also, you sure were quick to get triggered. Maybe your the one who needs a hug?
If nothing else, we should be united against the real issue here. AI and unnecessary tariffs that are effecting all gamers.
The price increases are due to the RAM demand associated with AI and the US-Iran war. You can look to any business news website and local news to see that. Heck, even the 2026 Asus Zenbook Duo I've been eyeing has faced delays and has had a price increase of $400; that laptop has two specs. Asus is doing a staggered release with per-orders for the lower spec now and shipping in May and pre-orders for the higher spec that I'm eyeing starting in June. Basically, all computer manufactures are affected. It'll most likely start affecting smart phones too if it hasn't already. I can't remember the last time any major console maker (Nintendo, Sony, Sega, etc) increased the price of their console mid cycle outside of Microsoft just to make more profit.
War is causing gas prices to rise. Transport of everything requires gas so the prices of those items go up as well. So it does have an impact
The blockage of the Straight of Hormuz due to the US-Iran war has affected raw components used in semi-conductor manufacturing such as bromine, aluminum, and helium. Iran had attacked the liquified natural gas (LNG) plant in Qatar which is a large producer (1/3 globally) of helium which is used in semiconductor etching. So it's the both the war and the RAM crises.
Former head of PlayStation Studios Shuhei Yoshida has shared why releasing first-party games on PC day one is bad strategy for PlayStation.
Technically horizon came out in 2020 under Jim Ryan who took over in 2019
It's hard to tell who initiated the project but the Decima engine makes porting to PC fairly easy so who honestly knows if this was Jim's initiative or not I get the feeling it was
It's actually not hard at all. Shawn Layden said he started it. Shawn Layden has confirmed that he was behind the strategy to bring PlayStation exclusive games to PC. Regardless of whether you hate Jim or not this wasn't his idea. It happened during his watch, but it was started before he took over. Below are links with him confirming it started with him
https://www.gamesradar.com/...
https://x.com/i/status/1444...
Fake news. He didnt say that.This video was posted on YouTube and on here they decided to change the title. Shame on you.
At 5:16, he literally states the thing you say he doesn’t say. Did you even watch the video?
Sony already said they weren't porting to PC anymore. Or, at least that is how I interpreted a couple of articles. I think if it were not for Helix, that may not have happened.
Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.
Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.
It should be free highway for him now.. but Sony are too stupid to see this, especially that moron Hulst
Wtf why all that anger. PlayStation is dominating on every level. Besides I think there is a little more to hiring a CEO than just who is available. Its not like its a athlete your team wants to buy.
S2Killinit
live service failures, chasing trends, closing studios. yes dominating
Sony is Dominating because competition is not existing. Compared to previous gens this is the poorest in terms of software offerings.
Last gen we got Uncharted 4 Lost Legacy and TLOU2 from ND alone.
This is so far a remasters gen, with no competition to lift up the quality
..."PlayStation is dominating on every level"....
...Really???
PlayStation are soon heading into a new generation in the not to distant future. They currently have the worst customer satisfaction they've ever sustained as a company. The company is heading for a huge crash while at the same time they'll need to be planning how they are going to try and win back that favour and the build up to their new releases.
Yes financially they're winning but they're going to have to ride out this complete public corporate disaster. No one has faith in the company or the product anymore. They've damaged their public image so much this generation. Greed can kill anyone.
He would've done the same thing and fire Jim Ryan and Shuhei would be the villain. Why?
Because Elite creates the narrative and distraction for gamers, users and citizens.
More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.
Yep. Yoshida was responsible for bringing one of the best games of this generation to playstation (Stellar Blade). He is an actual gamer and is in touch with what gamers want (creative, fun games, not GaaS and agenda pushing). He also seems like a genuinely nice guy if you watch some interviews. Of course they got rid of him.
Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.
All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.
600° and no comment...strange...
I was wondering about that...
Yea these fire ratings are questionable.
ehhh. Microsoft's event was wayyyy better!