
Yves Guillemot says " launch new IP early", Randy Pitchford says "whenever". Who is right?
New IPs are scary. They're unfamiliar and different. People fear change. That's probably why The Last of Us got very little public attention until E3 this year when everyone saw it running at Sony's press conference and suddenly got excited about 'the new game from the creators of Uncharted'. Even though we'd been showing you and showing you for months already before E3. But while new IPs are undoubtedly hard to get people excited about (even from a studio as amazing as Naughty Dog), is it possible there's a science to releasing them at a specific time in a console's lifespan?

Insider Gaming - "Ubisoft has cancelled yet another game, this time ending development on the Animal Crossing-inspired title Alterra."
The story in part 3 of Sony Interactive Entertainment and Naughty Dog's The Last of Us series may explore a "congregation of immune people."
Former Naughty Dog artist Gabriel Betancourt explains why the "sweet spot" for game teams is under 200 people and how AAA "factories" kill creativity.
There’s definitely some truth to this. When teams get too large, coordination starts to outweigh creativity—layers of approval, risk aversion, and tight deadlines can turn bold ideas into “safe” ones. Keeping a team under ~200 people sounds ideal for maintaining clear communication and a shared vision. That said, massive AAA projects also come with huge technical demands and expectations, so scaling up isn’t always avoidable. The real challenge is figuring out how to keep that small-team creativity alive inside big studio structures.
I agree with Pitchford, get new IPs out whenever you can.
Makes more sense to launch a new IP at the start of a generation. That way if its a series, you can have the time to finish it up or at least complete a compelling story arc. Look at Mass Effect for example, or Uncharted. Those all were so much better for having started at the beginning of the generation, we actually got to finish those trilogies.
I agree with Pitchford.
Both?
Real reason why UBISoft wants new IPs early is so they can milk the series year after year. Yes I'm looking at you Assassin's Creed.