
From Pixel Apocalypse...
"They eat. They sleep. They play video games. They are the hardcore gamers, and their passion for gaming made the XBox what it is today. For years, Microsoft has supplied their drug of choice in a stylized, no-nonsense way, but as of late there has been a rumble growing in the digital recesses where hardcore gamers go to talk and play. They are wondering why their industry is starting to ignore them"

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.
This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.
This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.
I’m not even sure MS has that endurance with Xbox yet
Helix is going to be stupidly expensive
Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential
I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought
That's going to be ps6 vs Helix
It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs
Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division
A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.
I feel like Xbox is becoming a "fad" that will be over next gen. Now Nintendo is actively pursuing third party support while Sony always had, so that cuts into Xbox's market.
I dont think Xbox will stick around unless MS start investing more in creating new IPs and making a competent exclusive library of games
MS started out strong with the 360 with tons of core titles but seems like since the console is on the final lap they have shifted focus
Come on this again?
I think they try to sell the console not only to gamers but for others audiences too, flooding it with many services that sometime get more focus than the games. Right or wrong remain to be seen. I believe that a gaming console is nothing without it's games.
do bears shit in the woods?