
In the current financial climate, big companies across the globe have moved on from hosting their own websites to promote their product and company to an approach known as ‘Web Presence’. This is measured by an active involvement across the web as a whole including, and to a degree focusing on, the increased use of Social Media platforms.
This is designed to get as much information about your product to as many people as possible in the shortest amount of time and the video-game industry is potentially in a position to push this even further, due to the rather unique interaction factor.

FIFA and the next-generation gaming technology studio Mythical Games today announced a collaboration to launch FIFA Rivals – a groundbreaking, officially licensed, football mobile video game.

FIFA president Gianni Infantino teases the future of FIFA games in a brand-new interview, and NBA 2K24 studio 2K Games might be behind it.
Hmmm, let’s see how they do. If they riddle it with microtransactions, hell no. Otherwise, I’m excited.

"I think EA would have responded quite badly to that"
If there’s an organization that is more corrupt than EA, it’s for sure FIFA.
I also agree that EA has done more for FIFA on brand awareness too. I know of people that thought FIFA was an EA brand similar to Madden instead of their own independent organization.
Probably a good call on Sony's part given the relationship they needed to build with ea over time and given the era if EA didn't want something they found ways around it such as building their own unlicensed games and bypassing console copyright protection on 16 bit systems to avoid paying licensing
the Fifa people are some of the scummiest people there is, even outside of the gaming industry.
good on that sony ceo for actually talking to EA first and letting them know what happened.