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IGN Review: Microsoft's E3 2012 Xbox 360 Conference

IGN- At the dawn of this generation, way back in the middle part of the last decade, the powers of gaming promised us grand new vistas of entertainment, beautiful worlds to explore and enjoy. At Microsoft’s 2012 Xbox 360 Conference, we saw the astonishing results that seven years of accumulated effort, skill and talent can achieve.

You can genuinely claim that the games on offer this year fit all-too snugly into moulds we have seen many times before, but you cannot argue against the gorgeousness of their sweeping landscapes, the intricacies of their shredded cityscapes or the convincing corruption of their steaming jungles.

Halo 4 was the guest of honor at this celebration of all things Xbox, beginning in the earnest, techno future-topia of pan-humanity, pan-galactic benevolence but quickly descending to picking off chattering grunts in a prehistoric jungle, a heart of inter-species darkness.

Yi-Long5104d ago (Edited 5104d ago )

... and sadly, not really about (1st party) GAMES.

Very disappointed AGAIN, for the 3rd time in a row.

LOGICWINS5104d ago (Edited 5104d ago )

Being dissapointed suggests that you actually had expectations for an MS E3 conference. Remember, the consumers that back Microsoft are people who buy the SAME franchises every year on their 360..so what do they get in return? The same franchises every year. Until 360 owners change their act, Microsoft will keep on having crap E3 conferences because there is no incentive to have a good one..not when they will be laughing to the bank with Halo 4, BO2, and Gears Judgement.

Yi-Long5104d ago

... not expectations.

I thought it was gonna be another misplaced Kinect love-fest.

The Kinect-pushing was a bit less than the last 2 years, so that's positive, but sadly it still wasn't really about great new original 1st party GAMES.

theBAWSE5104d ago

way to show your biasness IGN...sheesus how hard are they in ms back pocket?

fermcr5104d ago (Edited 5104d ago )

"Overall, this was a good, solid late-console-cycle set of announcements and updates from Microsoft, a confident green-hued pronouncement of ambitious technological experimentation and bombastic big-budget franchises that we love. Missing was anything that might be confused for genuinely blockbuster new IP or, of course, even a sniff of Xbox 720."

I agree. It was a solid presentation, with no surprises but with big blockbusters (Halo and Gears) that xbox players want. To the haters (no surprse, it's N4G)... a big kiss.

Yi-Long5104d ago

... I hate the fact that the last few years, MS has focussed mainly on stuff I'm personally not interested in, like Kinect and apps for the dashboard. I want GAMES.

You know what would have been enough for me!? If they just would have announced access to the inide-store here in Holland.

That's all.

I still would have been disappointed with the conference, but at least it would have meant access to some more great games.

Lior5104d ago

Wow ign are so bias towards Xbox all the time they love it too much to see how much GAMERS saw no games to be excited for that will be coming only to 360 except halo 4 and they cannot bring out new franchises as they are letting Sony do that and they are succeeding with it

Summons755104d ago

No child actors and a Lack of focus on Kinect and a bigger focus on huge titles....people shouldn't complain, except about the nike and usher concert.

DARK WITNESS5104d ago

"bigger focus on huge titles"... which huge titles ?

Summons755104d ago

Halo, Tomb Raider, Gears, Resident Evil, Call of duty, Forza, South Park or did your blind hatred make you miss those

--Onilink--5104d ago

Summons75

Half of those titles are multiplat, and for the rest, only Halo got a gameplay demo, Gears was just CGI video... im sorry if im not that excited

darx5104d ago (Edited 5104d ago )

Onilink-never the less they are games

DARK WITNESS5104d ago

lol, blind hatered... I have been an ms supporter from day one, but I am not blind...

halo, gears, forza, fable... these are the same huge titles they have focused on the last 3 years.

what happened to some of the new ip's they announced like the one from cryteck we haven't heard a word about.

I am not that interest in huge titles, the same huge titles from the last 3 or 4 years. I am more interested in NEW titles

trickman8885104d ago

The Microsoft E3 press conference sucked ass. Plain and simple.

dark-hollow5104d ago

even nintendo pre-E3 stream was more exciting.

jalen2475104d ago

I rate the conference a C+...deducted points for lack of exclusive games.

Like the fact that they got NBA and improved ESPN integration.

Enjoyed the Halo 4 demo...nice graphics

Enjoyed the Tomb Raider demo but its a multiplatform game.

TekoIie5104d ago

We're giving E3 conferences grades now?!?!?!

*dingle ding* N4G just got more ridiculous....

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

Read Full Story >>
simulationdaily.com
Jin_Sakai27d ago (Edited 27d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio27d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing27d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9227d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit27d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing27d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9227d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

Read Full Story >>
gamedeveloper.com
Eonjay29d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn229d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers29d ago (Edited 29d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn228d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown29d ago

You don't really know how this works huh?

Profchaos29d ago (Edited 29d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay29d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay29d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac28d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger29d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300029d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde29d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood29d ago (Edited 29d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde28d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

Show all comments (28)
50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

Read Full Story >>
gamefile.news
Agent7530d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_28d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.